Content Management Systems and their relation to SEO

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A lot has been said about Content Management Systems (CMS) in the past. Since search engine marketing (SEM) and
search engine optimisation (SEO) are now such a growing part of the main marketing objectives for companies of all sizes, extra attention and caution must be used before the purchase of any such CMS software or programs.

When people today are looking to buy a certain product or service or need information on a specific subject, most use the power, speed and flexibility of Internet search engines. However, in the last two years, some companies have been developing their web sites and creating new or additional content with some of those so-called CMS packages. Some of the CMS programs available today may in fact negatively affect the visibility of your web site in the SERP’s (Search Engine Results Pages).

The main reason for that is some of them were not designed with search engines in mind. They were designed for what they are supposed to do: to help manage the contents of certain documents! That said, how can a company that has made extensive use of such CMS software reasonably insure itself that their site will do well in the search engines?

Read it all here on the Rank for Sales website.

Posted by Serge Thibodeau, Live

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  • Hemang Rindani

    There is always a need of certain fool proof SEO technique that ensures a better search result for your website. With popularity of content management systems, it has become important to identify a platform that fulfills business expectations and also allows developers to maintain and improve page ranking. WordPress is a great CMS that enables a developer to create websites painlessly. It comes with plugins that can effectively handle on-page SEO activities and ensures good results. Yoast SEO is a most complete WP plugin that incorporates everything from snippet editor and real time page analysis functionality that helps to optimize page content, image titles, Meta descriptions and sitemaps. It allows you to select a focus keyword and ensures that it has been used everywhere on website where necessary. Developer can also control indexing of pages or even certain sections of the page and can make it unfindable if required. Yoast SEO makes a complete package that any developer would like to add in their WordPress website.