October ComScore Report Shows Bing Powered Searches Falling

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october comscore search data

On Friday afternoon, ComScore released the October 2011 search engine market share data, which indicates that Google is continuing to gain market share and establish further dominance in the search market. The October report, which lists Google capturing 65.6% of the search market share, also indicated that Yahoo (Bing powered) fell to 15.2% and Bing grew slightly to 14.8%. However, since Bing powers both the Microsoft web properties and Yahoo, the net impact was a 0.2% reduction in Bing powered searches.

Although Bing recently launched adaptive search and several other new innovative features, the overall number of “Bing powered” searches are dropping.  Qi Lu, Microsoft’s President of Online Services, has stated on multiple occasions that Bing is attempting to leverage strategic partnerships to achieve a better semantic understanding of the web and move away from “noun based” search queries. With recent news indicating that Microsoft Bing is losing over $11 million per day, the news that Google is now gaining market share from Bing and its search partners is especially alarming.

Upon careful analysis of the ComScore report, it appears that Google gained 0.3% from Yahoo and Microsoft gained 0.1% from Ask. AOL held steady with a small 1.5% of market share.

Overall, the number of explicit core searches grew from 17.1 billion in September to approximately 18.08 billion searches in October, which indicates the overall search market is performing well and growing. Since Yahoo’s “contextual searches” skewed data last summer, ComScore has shifted to measuring U.S. explicit core searches. The explicit core searches exclude contextual searches that do not reflect user intent.

[Sources Include: ComScore & Search Engine Journal]

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
David Angotti
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  • BuzzQuotient

    This is an alarming piece of news. Does this mean that the search market be completely dominated by Google? As per the current trends, Google has good control over the search market and this is not healthy in terms of competition and innovation. Bing would have to come up with something innovative to keep the user interest in its search engine.

  • http://www.exerciseline.com JQuarta

    I would say organic search is almost dead at Bing! If you are willing to advertise, you are included in priority search results. Advertisers will get their moneys worth on a temporary basis only! Wake Up MSN!