CNET Goes Local Search & Shopping
CNET is dipping one of its tentacles into the Local Searchophere and the Local Shoposhere (couldn’t help myself) with some tech & gadgets oriented local shopping comparions services. Kelsey Group’s Greg Sterling, the Maharishi of Local Search, points to this CNET release.
CNET announced local shopping functionality that lets consumers find stores in their area that stock the technology gadgets they want to buy. Part of CNET’s annual holiday line-up of resources for consumers, the new local shopping functionality serves up comprehensive local store information, such as the store’s hours, contact information and directions.
CNET’s innovative local shopping capability goes beyond today’s standard local shopping services, which typically provide stock availability for a retailer, but not for a specific store. Product availability information, which is provided by Channel Intelligence (www.channelintelligence.com), is available for more than 1,600 of this year’s hottest products, as determined by popularity on CNET, as well as availability at participating retailers, which include Best Buy, Circuit City, CompUSA, and OfficeMax. CNET also provides shoppers with total price of the product, including tax according to zip code, as well as links to reputable online retailers.
“There is no one else that provides this type of detailed, local information that helps consumers quickly and easily locate the product they want to buy,” said Candice Meyers, senior vice president of CNET. “While the vast majority of consumers research products online before they make a purchase, they don’t always want to purchase online. With the addition of local shopping to our price comparison and shopping tools, we now give users access to qualified online merchants, as well as information on retail stores that stock the products they want, and tools that help them compare both options side by side so they can make an informed decision about where to buy.”