At Pubcon 2015 in Las Vegas, the SEJ team had the opportunity to speak with Chris Boggs, of Web Traffic Advisors, and Erin Everhart, manager of digital marketing at Home Depot.

Chris shared his unique insight on what it takes to build a successful SEO and SEM agency, while Erin spoke from her experience on what it takes to sell SEO to the C-suite.

Learn more in the videos below:

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Here are some key takeaways from the videos:

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Chris Boggs on building a successful agency:

Erin Everhart on SEO for the C-Suite:

Please visit SEJ’s YouTube page for more video interviews.