Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
15 Facebook Live Best Practices to Boost Views & Engagement
Shy on camera? No problem! Follow these 15 Facebook Live best practices to get maximum views, engagement, and leads from your live videos.
13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
CCPA Roll-Out Causes Havoc for Facebook Advertisers
Buyers experience plummeting results as Facebook automatically removes California user data for targeting.
Facebook Algorithm Now Prioritizes Original Reporting
As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.
Facebook Ad Ban Heats Up Heading into July, Stock Drops 8%
Unilever is the latest to deliver a $7b blow to Facebook Ads’ revenue.
Facebook Update Likely to Hurt Traffic to Older Web Pages
Facebook is updating its interface with a new type of notification that’s likely to hurt traffic to older pages.
New Instagram Advertisers No Longer Need a Facebook Page
The change comes at an interesting time for Facebook, with talk of boycotting and ongoing fury over political content stances.
Facebook Goes After Companies For Fake Likes & Comments
Facebook is taking legal action against software companies responsible for distributing fake likes and comments across Facebook and Instagram.
Users Now Able to Block Political Ads on Facebook and Instagram
Users will be able to opt out of political and social issues ads within the News Feed, or in the Ad Preferences area.
Facebook Search Results Now Include Wikipedia Knowledge Panels
Facebook appears to be testing the addition of Wikipedia knowledge panels in search results, according to reports from multiple users.
Facebook Relaxes Ban on Ads for Non-Medical Masks
Advertisers meeting certain criteria will now be able to advertise non-medical grade face masks on the platform.
Facebook Messenger Can Now Be Used to Answer Customer Messages
Facebook is rolling out an update to Messenger that will allow page owners to toggle back and forth between personal messages and customer messages.
Facebook Tests Email Marketing Tools for Business Pages
Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested.
Facebook Lets Users Delete Old Posts in Bulk
Facebook users can now manage their previous activity more efficiently by deleting or archiving old posts in bulk.
Facebook Messenger Rooms Can Now Be Created From Instagram
Facebook Messenger Rooms, a new video chat option for up to 50 people, can now be launched from the Instagram Direct inbox.
Facebook Is Testing Mid-Roll & Livestream Video Ads: What It Means
Facebook has confirmed they are testing mid-roll video ads, and livestream video ad placements. Here’s what this tells us about their plans in video.
Facebook & Instagram Let Businesses Sell Products Directly on Their Page
Facebook is expanding its e-commerce capabilities by making it possible for businesses to sell products directly on their Facebook and Instagram page.
Facebook Plans to Integrate Giphy With Instagram Following Acquisition
Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million.
Facebook Continues Creating In-Stream Ad Transparency
Facebook has expanded four brand safety tools announced yesterday, specific to the in-stream ad placements.
Facebook & Instagram Add More Ways to Support Local Businesses
Facebook is expanding its efforts to assist local businesses with overcoming the challenges they’re facing during the COVID-19 pandemic.
How to Perfect Your Facebook Ads Placement Strategy
Learn how to craft the ideal Facebook Ads placement strategy for any account.
Facebook Publishes Study on the Mental Health Impact of Social Comparison
Facebook commissioned a study of the psychological impact of social comparison, which can be triggered by content on social media.
Facebook Messenger Rooms: Drop-in Video Chats With up to 50 People
Facebook continues to advance its video chat capabilities by introducing a Houseparty-like feature called Messenger Rooms.
Facebook & Instagram to Show Where Popular Pages Are Posting From
Facebook is piloting a new feature which will reveal the location of popular pages when they publish posts.
What to Know About Facebook’s Reversal of the Campaign Budget Optimization Requirement
Facebook sources have confirmed that there will no longer be a required migration to Campaign Budget Optimization.
Facebook Templates for Business Posts About COVID-19 Changes
Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic.
Facebook Ads Fails to Reject COVID-19 Misinformation
Consumer Reports tested Facebook Ads’ claim they would reject ads spreading COVID-19 misinformation.
Facebook Lets Businesses Show Temporary Service Changes on Their Facebook Pages
Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page.
Facebook Messenger Launches Desktop App With Unlimited and Free Group Video Calls
Facebook has launched the very first standalone Messenger app for desktop, available now on Windows and macOS.