Emoji keyword targeting is coming to Twitter Ads. You can target Twitter users who have recently tweeted or engaged with tweets that include emojis.
To help marketers make the most of their Sponsored Updates, LinkedIn studied the top-performing sponsored content of 2016 so far. Here are the takeaways.
Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.
Facebook is launching its own version of store visit conversions, a pop-up map feature for local awareness ads, and an offline conversion API.
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
More ads are coming to Snapchat. The platform has revealed new details about how brands can advertise on the platform heading forward.
May saw various shifts among numerous social networks, plus some feedback on recent changes.
Microsoft is buying LinkedIn, the social networking site for business professionals.
In order to succeed with emojis, marketers must figure out how consumers are already talking about their brands and find new ways to provide value.
Not everyone got the big bucks when it comes to marketing. Learn the best practices when using social media for nonprofits and small businesses.
The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to be wary.
According to Bloomberg News, 150 million people use Snapchat each day, which surpasses Twitter’s average of 136 million active daily users.
Erin Robbins O’Brien compiled a list of digital and social media marketing podcasts to add to your playlist and may get you hooked.
Twitter automation is a great help for small businesses and busy individuals. But it’s just a tool programmed to function a certain way. Don’t let it lull you into a false sense of security.
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to see when and where they want to see them.
In the spirit sharing, here are 11 hidden Facebook features that social media managers and marketers can try today!
According to a report from Bloomberg Today, in as few as two weeks, Twitter will no longer count photos and URLs as characters in tweets.
Thinking of using Facebook Live for your brand? Lisa Lacy shares 15 best practices that you need to keep in mind when using this platform.
With so much that can be done with your social data, here are a few key metrics that can keep your marketing strategy grounded and focused.
Here are ten updates published in April that you should read if you want to stay up-to-date in the social media world.