The new detailed targeting will make advertising on Facebook easier. Hopefully this should decrease CPMs for the narrow audiences, but only time will tell.
Here’s a look at what IHOP is doing on social media and how they could improve, coupled with how and why Denny’s is taking the (pan)cake in terms of their social presence.
Last night, Reddit announced that it has retired the Shadowban, and detailed their new account suspension policy.
Learn how to overcome the challenges of marketing to millennials from Mindy Weinstein of Bruce Clay Inc.
How can you be sure that you are properly leveraging “interest targeting” on Facebook? Here are a few key tricks and tips to follow.
Do your homework before you run your social media marketing campaigns and you’ll save a lot of time and effort in the long run.
Is there any truth to those theories regarding hashtags increasing your Google+ visibility and boosting engagement?
Here’s a recap of the top 10 social media updates from October 2015.
In our latest post, SEO expert Brian Harnish discusses the twenty five social media facts you should know when creating your 2015 online marketing strategy.
Are you on Instagram yet? Let’s get started and look at how this awesome social platform can start working for your benefit.
Just because you’re not an e-commerce brand doesn’t mean Pinterest can’t work for you. Check out these four ways to use Pinterest to grow your business.
Previously, I wrote about the fundamentals of Reddit marketing. In this post, I give you ten real-world examples of companies succeeding on Reddit.
Creating a social media following is the ultimate branding tool. To get you started, check out this a starter pack to personal branding on Twitter.
You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes.
While finding the perfect hashtags for Instagram can seem overwhelming, Instagram actually makes it super easy to find the best ones for your posts. Here’s why
When content spreads quickly and gets a lot of views, it obviously impacted the social media world for a period of time. So, how do social posts go viral?
Want to increase the Twitter activity in your blog content? The key is offering content that users will enjoy and want to share.
When you’re paying for sponsored updates on LinkedIn, make sure you’re getting bang for your buck.
Facebook announced three main enhancements today to provide further opportunities for people to express themselves on the world’s largest social network.
September was a busy month in the social media world, particularly for Facebook and Instagram. Learn about these updates and more in our monthly social roundup.