I often get emails and letters asking me if it’s really possible to get a site placed on top of the search engine results pages (SERP’s), in other words on the very first page of Google and most of the other major search engines. The answer to that question is a definite yes- provided you follow some basic elementary rules of SEO, and if you adhere to some good, sound advice that time has proven us that it works.
Here’s a proven fact: first page listings are extremely critical to the success of your online business. If, like me, you read many surveys and statistical reports, you know that the average searcher on the Internet seldom goes past the second page of the SERP’s. In fact, 80% of most users stay on the first page and don’t even click on page two.
Amid all this, there is some good news for site owners and webmasters that need their site on the first page, if only you follow a few basic fundamentals rules of SEO that you are about to discover here.
Back to the real basics
Today, there are only two basic types of search properties: pure-vanilla search engines and search directories. What I call pure-vanilla search engines are engines such as Google and AltaVista that regularly crawl (or spider) the Internet, picking up new websites and updating old ones in their index. This process is fully automated, without any interaction needed from the site owner or its webmaster.
These search engines use sophisticated formulas and make heavy use of proprietary algorithms that analyze websites based on some of their meta information and, most importantly, their HTML code in their content to effectively rank sites.
On the other hand, search directories such as Yahoo, DMOZ (the Open Directory Project), Global Business Listing and others represent the second category of search sites. One of the main differences between pure-vanilla search engines and search directories is, to get your site listed on a search directory, you must actually “hand submit” your site’s URL on the directory’s submission form. Unlike pure search engines, directories don’t have automated spiders or “bots” to automatically add or update sites in their databases.
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Source: My Web Services
