Business.com Provides Search & Contextual Results to Entrepreneur.com
Business.com has reached a content distribution agreement with Entrepreneur.com where Business.com’s contextual search results will be served on Entrepreneur.com and SmallBizSearch.com. Business.com’s search listings and contextual advertisements will be served on Entrepreneur.com while Business.com will also power the search and directory results for SmallBizSearch.com.
“Entrepreneur.com has long been recognized as a premier brand, and we are pleased to add them to our distribution network of top-tier business publishers,” said Hooman Malekzad, Business.com’s General Manager of Network Distribution. “Business.com and Entrepreneur.com share the mission of delivering the best and most meaningful industry information to business professionals.”
Business.com’s proprietary placement and relevancy ranking systems enable contextual placement of specific advertisements tied to relevant website sections, allowing web publishers to add value to their online brands and monetize their existing product. Business.com anticipates the needs of professionals by creating a logical approach to business search. Its taxonomy of 65,000 industry categories allows users to precisely locate information and resources. If users do not know exactly what they are looking for when they begin searching, Business.com’s intuitive directory structure helps them drill down and easily find the most relevant results to meet their business needs.
Business.com has slowly grown a fairly large and targeted network for its search distributiong, including Entrepreneur.com, BusinessWeek, CNet, Fast Company, Financial Times, Forbes and Inc. The reach of the Business.com Distribution Network is now estimated at 32 million business news reading professionals.