BodyBuilding.com Pumps Sales Via Search Engine Optimization, No Paid SEM
InternetRetailer ran an article on organic search and the power of trusted content with a run down on BodyBuilding.com’s refusal to pay for search engine advertising. With a pumped up army of about 400 body building experts, BodyBuilding.com is cranking out useful content with an online library of over 10,000 articles on equipment, supplements, and training.
With a search friendly authority site and loads of content, BodyBuilding.com does not feel it needs to put together an AdWords or Yahoo Search Marketing campaign. And who can blame them with sales of $48 million in 2005. The article is a light and interesting read for anyone involved in the high ROI market of SEO and organic search listings.
Each day, BodyBuilding.com attracts about 160,000 unique visitors to its site, says CEO Ryan DeLuca. What’s driving traffic–and sales–is an online library of nearly 10,000 articles on health, nutrition, weight training, bodybuilding and other topics. “So far we haven’t done any paid search,” says DeLuca. “We have almost 400 writers, many of whom are experts on their topic, contributing content to the site. We have almost 16,000 pages in the library and adding more all the time. We get good word-of-mouth advertising.”
“The site has a very loyal following that use the library and the content written by subject matter experts to make intelligent shopping decisions,” he says. “They will get honest feedback on nutritional products and other merchandise.”
