Blinkx Search Engine and The Times Partner for Desktop News Application
blinkx, the multimedia and desktop search engine, today launched its first co-branded toolbar, Times Online Smart Search, in partnership with Times Online of the UK ( the online presence of The Times and The Sunday Times). blinkx and The Times both feel that the new desktop search and news offering will revolutionize the way Times readers get their daily news. The partnership should work well for both companies. blinkx will benefit from the strong brand and loyal reader base that have followed The Times and having a popular distribution channel in The Times Online. The Times will benefit via expanding their frequency to existing readers who download the search tool and fortifying that relationship by serving contextually targeted news stories to those readers.
The new Blinkx Times toolbar will offer Contextual News, news which relates specifically to content a user is viewing on their screen. Interesting product offering here, think of it as a news version of Google AdSense: “Contextual News enables users to benefit from truly personalized news delivery by automatically linking users to news stories which relates to the information they are interacting with on their desktop. As blinkx uniquely understands the context of information, Times Smart Search will deliver the best of The Times Online and The Sunday Times in real-time, as it relates to each individual user.”“We are pleased to offer this service to our readers,” said Peter Bale, Online Editorial Director of Times Online. “Search is a crucial part of the web, and the blinkx desktop search is industry-leading technology. Times Online Smart Search will give our readers a trusted source on their computers to access Times Online, search other news sites and in its advanced form, search the Net and their own PCs. We are initially offering the blinkx-powered Times Online Smart Search on a beta basis and hope our readers will join with us in this exciting new service.”
Suranga Chandratillake, blinkx CTO and Founder said, “Given the sheer amount of content on the web, busy readers need all the help they can get to make sure they stay up to date with things that matter to them and that they get information from trusted, quality sources. While web-based newspaper sites and RSS have helped us all stay more connected throughout the day, they still depend on users explicitly and proactively expressing their interests. blinkx’s technology understands what you’re interested in literally every second of the day and we can use that to make sure you know what you need to know — even if you didn’t know you had to know it! By its very nature, news falls into this category — news is only news as it’s happening and so other systems, such as RSS which require users to subscribe to specific feeds which interest them, cannot automatically link readers to new breaking stories unless the subject matches their predefined interests. Just as important as speed and relevance, however, is quality, which is why we’re extremely proud to be working with Times Online. The Times is one of the world’s oldest and most respected sources of news and the Times Online has a long history of innovation on the web; from our point of view a truly fantastic combination.”