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Black Friday : Sales, Search & Online Shopping

Well, another Thanksgiving has come and gone, the Cowboys whooped the Jets, and like most Americans, I woke up this morning feeling like I’m carrying a bag of sand in my midsection, wondering how I ate so much turkey and trimmings, finishing them off with more turkey for desert and then some turkey again for a late night snack.

Unlike many other Americans, I have no plans to spend this morning lined up outside of Wal-Mart, Target, Macy’s and all of the other stores looking to find the best discounts and specials for the first official day of holiday shopping.

Black Friday, like many other traditional shopping trends, has made its way from the brick and mortar chaos to, well, online shopping chaos, with hordes of other stuffed shoppers looking to relax today, or work off the 5,000 calories of bird consumed yesterday.

Black Friday Sites

If you’re planning your Black Friday strategy today, the blog (black friday ads) may come in useful. is one of several sites working to index all the sales in all the Black Friday circulars, along with coupons for BestBuy, Circuit City and Sears. Other similar services include and

Given that the majority of the links are via affiliate ads, I’m assuming that these sites really clean up during the last week of November.

Black Friday Traffic & Advertising Up 145%

Hitwise reports that this year, websites and online stores advertising their Black Friday sales online has grown 45% over last year and traffic to Black Friday sites is up 145 in the past week.

  • Traffic to a custom category of Black Friday advertising websites increased 145 percent for the week ending Nov. 17, 2007 compared to Nov. 10, 2007, Hitwise reported today. Year-over-year traffic to the Black Friday websites increased 45 percent compared to the same week in 2006.
  • Visitors to Black Friday advertising websites were predominantly females aged 25-34, according to Hitwise demographic data. 61 percent of visitors to the custom category of Black Friday websites were female, for the four weeks ending Nov. 17, 2007. Females comprised the majority of visits across all of the sites, including Black Friday Ads (64 percent), (64 percent), and The Black Friday (63 percent).
  • Visitors between the ages of 25 and 34 were the highest represented age group to visit Black Friday websites, comprising 37 percent of visits for the four weeks ending Nov. 17, 2007.
  • Black Friday websites as a whole received 61 percent of traffic from new visitors for the week ending Nov. 17, 2007. received the highest percentage of new visitors with 73 percent. The website received the highest percentage of returning visitors with 48 percent.

According to Google Trends, searches for Black Friday oriented terms online are also growing, notice the increase of searches each year (peaking today).

Black Friday Search Advertising

And to round out the post, here is a capture of the ads currently running on the big two, Google and Yahoo, for the term “black friday”

Pizza Anyone?

Last but not least, Yahoo Buzz Index has an interesting post today on the rise of searches for pizza term on Black Friday. Guess turkey leftovers are not all they are cracked up to be.

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

Black Friday : Sales, Search & Online Shopping

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