Bing Tells Users Its Core SEO Principles

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Bing is becoming a force to reckoned with. Since their Yahoo search alliance last year, Bing has managed to take a combined 30% of the search market in the U.S. The migration of Yahoo search to a Bing back-end on a global scale in increasing that power. Now more than ever, it’s important that webmasters optimize for Bing in addition to Google. To help you in this journey, Bing has released a list of its core SEO principles.

Bing says there are “18 things you need to know about SEO” – although they don’t break it down into a numbered list. Here are some of the most essential principles to hang onto:

Create a good site structure. This can be done through making an XML and HTML sitemap, using an RSS feed, using a strong navigation that declares your site’s hierarchy, and using a robots.txt file to ensure that you page in crawlable.

Be wary of rich content. Bing suggests avoiding Flash and Silverlight for your searchable content when possible; that’s especially significant, as Silverlight is a Microsoft product. If you do use Flash and Silverlight, Bing emphasizes the importance of a “solid downlevel experience.”

Don’t ignore your meta. Use a unique meta title and description on each page. Keep your titles brief and try to use your targeted keyword toward the beginning of said title.

Build links wisely. Don’t buy links, farm out links, or get involved in three-way link trading. Also do what you can to have keyword-relevant anchor text for the links that are sent back to you.

Remember social. Social sharing buttons encourage both inbound links and social presence, both of which are important factors in Bing optimization.

You can check out the full list of Microsoft SEO insights on the Bing Blog.

Rob D Young
Rob has been insatiably obsessed with Google, search engine technology, and the trends of the web-based world since he began life as a webmaster in... Read Full Bio
Rob D Young

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  • The list contains basic SEO best practices, so nothing new there, the only thing that stood out to me was the fact that at least one search engine is willing to admit they love social! Something SEO’s are all over these days, and that’s the power & authority social media can bring to your site. I do hope Bing improves on indexing as many sites still complain that they don’t get enough visits from Bing, even though they have ticked all the “SEO” boxes….

  • It has to be said, I cannot see much more new either. The only that stands out at this very stage is the fact that one search engine has been in existence for much longer than the other. It will be interesting to see how effective Bing may become as a means to rely on for seo.