Bing Releases Business Center, Includes Free Deals

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There are three major wars being waged on the web right now: search, social, and local. Each and every technology company seems to be pushing for ownership in their non-standard territories – with Google trying to enter social, Facebook trying to enter local, and so forth. Microsoft is no stranger to these attempts, either, and their newest local business utility comes with a free extra: the ability to offer deals on the desktop and mobile environment.

This new local business center, titled the “Bing Business Portal (Beta),” replaces the “Bing Local Listing Center,” encompassing most of the features of the BLLC. BLLC locations have also automatically been imported into the Bing Business Portal. So, what’s improved about Bing’s offering to local businesses? Key points include the ability to create enhanced listings and the ability to create deals without any charge.

The enhanced listings include a number of new details, such as additional keywords, links to your social profiles, a link to your core business website, your company logo, parking availability, accepted methods of payment, and other business-specific information (for example, a menu if you’re running a restaurant).

Meanwhile, the deal feature seems to be the core draw of Bing’s new offering. Unlike search competitors, such as Google, who charge a monthly or CPC rate for ads, or businesses like Groupon who split revenue with their advertisers, Microsoft is letting users create deals that are published and publicized for free. Once business owners create the special offer, it will appear in both the search results and the “deal” tab on Bing Mobile. Deal publicizing tools designed specifically for your company Facebook page are also made accessible through the BBP.

Local business owners looking to claim their listing, add features, and start displaying deals can do so by visiting the Bing Business Portal site.

[via the Bing Blog]


Rob D Young
Rob has been insatiably obsessed with Google, search engine technology, and the trends of the web-based world since he began life as a webmaster in... Read Full Bio
Rob D Young

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  • Adam Marsh

    10 dollars to the first person that can tell me why every listing I have removed from my accounts is back and active! Also, how do I remove/delete a listing from my account? Thanks!

    • Melanie

      Because Google is better.

      I was starting to like Bing, but now I am frustrated because my claimed and verified listings have disappeared from my account and I’ve gotten no responses from them in the Bing forums or Email Support.

      Do I get the $10 now?

      • Adam Marsh

        Nice try, but we all know Google is better… I’m going to put that 10 spot towards steak & lobster tonight!

    • Your Sissy

      Go to “details” in the Bing business portal and at the very bottom check the box that says “Do not display any business details”.

      Cash please. 🙂

  • Seolaurenl

    $20 to tell me why my active listings all disappeared! Way to go bing…

    • Melanie

      Same here. The listings I had claimed and verified are now gone from my account. One of my listings that I made changes to and added photos to, etc. has been overwritten, and is not ranked #1 locally like it used to. Excellent!

      AND my inquiries and cries for help to Bing/Microsoft in the Bing forums and through their Email Support have gone unanswered.

    • Adam Marsh

      I guess i’m in a little better position than you!

    • Carrollspainting

      i lost my ad to ,butt the one that was above mine is still there, googles the best not like this junkie site.go google

  • Lisa Kinnard

    same here… half of our listings… gone from our account completely. HUGE pain.