Bing Integrates Wolfram Alpha in Search Results

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As if integrating Twitter to its search results was not enough, Microsoft announced today that it is also collaborating with Wolfram Alpha – thus bringing its computational knowledge to Bing’s search results. Screen shot 2009-11-12 at 5.42.33 AM

The new feature will be rolled out in the coming days to U.S-based Bing users.  The roll out will be gradual starting off with nutrition and fitness and some mathematical computational technology with the hope of helping users make some more informed decisions as soon as they’ve done their search on Bing.

Honestly, I’m not a big fan of Wolfram Alpha and its computational algorithm technology. And I’m not particularly sure how this integration will play up with the over all Bing SERPs.

The Bing Community Search blog put up an example illustrating how Bing and Wolfram Alpha will interplay with each other once the Wolfram Alpha is fully integrated with Bing. You may check it out here.

Right now, I’m thinking whether this will actually give Bing any good.  Don’t get me wrong I think Wolfram Alpha is a pretty innovative and powerful computational engine, but it might be too complex for the ordinary search engine users who may may just be looking for straight forward answers to their straight forward questions. Given that Bing is still struggling to gain loyal users, the integration of Wolfram Alpha might  drive away potential users.  Or am I missing out on the potential of this integration?

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
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  • David

    Seriously a great move, it seems their search team is really working hard on making Bing a great search engine and hopefully they can roll it out globally quickly.

    Why rebuild the wheel when Wolfram has already built one 🙂

    • Richard

      I agree with David – this is a great move by Bing. Search engines are tools and as far as i’m concerned the more one does, the more you’ll use it. Things like this will only help grow it’s market share.

  • Buzzlord

    Fantastic news, Wolfram Alpha is awesome and this is something that actually gives users a reason to go to Bing instead of Google.

    I can’t believe you don’t like it — it might not cater to the average searcher, but just having that will help Bing gain some loyal users from the long tail. A lot of niche markets use Wolfram Alpha and may become Bing users.

  • John Stewart

    Interesting take. I could see Wolfram Alpha being a little too complex for the average user. I feel like this makes Bing more interesting, but Bing is still a terrible product with a stupid name. After all, we know what Bing really stands for: But It’s Not Google

  • Shawn Hill

    Hello Arnald,

    Very interesting news indeed! Have you had a chance to play around with Microsoft’s Keyword Services Platform (KSP) v6 yet? I’m personally a fan of some MSFT stock right about now! I think the timing is perfect. Not that Microsoft will push Google around, but they will gain share no doubt!

    The view is good from Longview, Texas my friend! Keep up the great work!!