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Bing Brings Image-Based Search to Its iOS App

Bing Brings Image-Based Search to Its iOS App

Bing has rolled out an update to its iOS app that will now let iPhone iPad users search for information by either uploading or taking a photo with their mobile device.

Microsoft has discovered an interesting way to bring more context to its search engine. Sometimes you see something in an image that you just don’t know how to describe, at least not to search engine. Now you can search the entirety of the image, including all of the information contained within, to identify what it is you’re looking for.

How it works is simple. With iPhone or iPad take a picture using the Bing app, then Bing should be able to identify it. This could be just as useful while visiting a foreign country as it is during day-to-day life. Now, if you see something and don’t know what it is, just snap a picture with Bing and it’ll tell you.

The new update to the Bing app is available now on the iOS App Store. However, I must point out that the Bing app is, for whatever reason, not available in all countries at this time (including Canada).


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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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