This is the time of year many business adjust their hours for the holidays. When you search Bing for the name of a business, the company wants to provide you with the most accurate hours of operation.
That’s why, going forward, Bing will be displaying holiday hours in real time for all holidays. This will be made possible through collaborating with business owners and Bing partners.
Now if a business is going to close early, open early, close late, or be closed altogether, Bing will display the most up-to-date changes for holiday hours. In fact, Bing will even be highlighting changes in holiday hours a week ahead of time.
Bing says this feature is now available on desktop and mobile, but I haven’t been able to get it to trigger for any of the major retailers I’ve searched for. It may only be available for US searchers at this time.
To see what the new holiday hours look like in search results, see Bing’s announcement.
Subscribe to SEJ
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!