BellSouth’s RealPages to Sell Google AdWords
RealPages.com from BellSouth yellow pages and Google today announced an agreement whereby RealPages.com will become the first yellow pages publisher authorized to sell advertising through Google AdWords(R) to small and medium-sized local businesses. Under the multi-year agreement, BellSouth will include Google AdWords as an integral part of its RealSearch offering, a patent-pending search engine marketing service designed for small and medium-sized local businesses.
By aligning with the BellSouth sales force, Google can now reach more small and medium-sized local businesses in the Southeast with Google AdWords. With AdWords, Google’s performance-based search advertising program, advertisers present marketing messages to potential customers at the precise moment they are looking for information related to the products and services the advertiser offers. Google AdWords enables select RealSearch customers to generate leads across the Google Network, which reaches more than 80 percent of U.S. Internet users through sites such as Google.com, AOL, BellSouth.Net, and EarthLink among others (source: MediaMetrix, September 2004).
Google currently provides advertisers with the ability to reach customers in local markets through a variety of AdWords targeting options including regional and city level, as well as through an address-based radius feature or by specifying latitude and longitude points.
According to The Kelsey Group, provider of strategic research, analysis, data and competitive metrics on yellow pages, electronic directories and local media, the local paid search advertising market generated $45 million in 2003 and is expected to reach as high as $2.5 billion by 2008 in advertising revenue.
“Helping our advertisers grow their businesses is at the core of The Real Yellow Pages and RealPages.com’s success,” said Elmer Smith, president of BellSouth Advertising & Publishing. “We believe this partnership will allow RealSearch customers to take advantage of the extensive reach of the Google Network, which will aid them in attracting more and more customers.”
Smith said by managing the local search solution for advertisers, BellSouth is saving its customers time and money and allowing them to benefit from search engine marketing while maintaining focus on their day-to-day business operations. “The phenomenal growth of local search, combined with BellSouth’s one-of- a-kind RealSearch product incorporating Google’s AdWords, positions BellSouth as a primary partner for our online advertisers,” Smith said.