AzoogleAds & eStara Partner for Pay Per Call Advertising
AzoogleAds and eStara have reached an agreement to partner for a new AzoogleAds click-to-call service. eStara’s click-to-call technology will provide AzoogleAds advertisers with the opportunity to bid on live conversation and lead generation with targeted customers.
“To maintain its leadership position, AzoogleAds required a solution that could be deployed quickly while complementing our existing performance-based lead generation programs,” said Alex Baydin, VP & GM of Verticals at AzoogleAds. “eStara’s solution fits seamlessly with our proprietary Lead Agent technology to offer robust analytics and tracking for our advertisers, and new revenue streams for our publishers.”
AzoogleAds is offering this service throughout its affiliate network and through its own vertical sites including mortgage, payday loans, debt consolidation and online education and says that its network reach extends to more than 14,000 affiliates and partners, including United Airlines, True.com, NetFlix and Chase.Manhattan Bank.
Azoogle’s Baydin adds, “Click to Call allows our advertising partners the opportunity to be connected live to a consumer at the exact moment they are researching one of our advertising partner’s products or services. This has proven to provide both an enhanced experience for the consumer and improved ROI for the advertiser.”
“Pay per call has a unique potential to benefit advertisers, publishers and search engines, but all of these parties must develop programs that make sense for their businesses,” said John Federman, CEO, eStara. “In partnership with eStara, AzoogleAds is able to leverage cutting edge Click to Call and Call Tracking technology to offer its advertisers a private-label pay per call program without the potential channel conflict of working with a traditional third-party pay per call ad network.”