Bing has long offered the ability for advertisers to import their Google AdWords campaigns to Bing Ads — now the company is going a step further by offering the ability to automatically sync the two together.
With this new feature, advertisers can say good-bye to manually updating their corresponding Bing Ads campaigns whenever changes are made in AdWords. When things like ad copy, budgets, and ad extensions are updated in AdWords, the updates will be automatically applied to the synced Bing Ads campaign.
Scheduling automated imports is done through Google AdWords following the same process you normally would when importing a campaign to Bing Ads. At the end of the process you’ll be presented with the new options to either import now, import at later date, or import on a recurring basis. Campaigns can be scheduled to automatically import on a daily, weekly, or monthly basis.
Once imports are scheduled there will be a new section where you can view your import schedule & history. From there, you can pause or edit scheduled imports, and review any that have run in the past 90 days
Bing says to expect further updates with respect to Google Imports, including enhanced compatibility with multi-language targeting.
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!