SEJ Editorial

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Search Engine Journal

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In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.

Articles

A popular search engine and portal in the 1990s. It was created by two Electrical Engineering Ph.D. candidates, David Filo and Jerry Yang to answer...

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The most popular search engine in Russia. Yandex was founded September 23, 1997 by Arkady Volozh and Ilya Segalovich. It is the top search engine...

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1: The overall impression users have after interacting with a brand, its online presence, and its product/services.

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1: A specialized type of search where the focus is only on a specific topic, type of content, or media.  

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1: Bot that uses natural language processing to perform tasks, such as conducting web searches.  

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The prominence and positions a website occupies within the organic search results. [Search] visibility is a metric used to help analyze and identify a website’s...

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A type of voice-activated technology that allows users to speak into a device (usually a smartphone) to ask questions or conduct an online search. Examples...

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A document that exists on the World Wide Web, usually written in HTML, and can be viewed by web browsers. Webpages are often used to...

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A collection of related webpages hosted together on the World Wide Web. A business’ website is it’s A brand’s website is important since it is...

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It is how a website connects its webpages to help visitors move from one webpage to another on that site. There are two important types/forms...

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Any method that exists solely to deceive or manipulate search engine algorithms and/or users. Through the years, Google has become better at identifying and taking...

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1: Tactic that complies with Google’s Webmaster Guidelines.

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1: The total number of words that appear within the copy of content.  

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WordPress is a popular blogging and content management system. It is preferred by many SEO professionals because of it features are very SEO-friendly. The wide...

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1: Extensible Markup Language. 2: Markup language used by search engines to understand website data.

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1: List of all pages on a website that search engines need to know.

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1: A digital certificate used for website identity authentication and to encrypt information sent to the server using Secure Sockets Layer technology.

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The response codes sent by a server whenever a link is clicked, a webpage or file is requested, or a form is submitted. Common HTTP...

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1: Frequently used word filtered out by search engines when indexing.  

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1: A separate section that exists within a main domain.

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