How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
Turn your landing pages into revenue drivers that enhance conversion efficiency and campaign scalability.
Sarah Stemen
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Sarah Stemen is a paid search marketer with 17+ years of experience helping businesses drive real results from Google Ads.
She began her career at Nationwide Insurance, gaining a foundation in SEO, PPC, and social media, then focused exclusively on PPC at Hanapin Marketing in 2015, where she also wrote for PPC Hero and managed client accounts.
Today, Sarah runs a Google Ads coaching business that brings enterprise-level strategy to small businesses.
A recognized industry voice, she has been named among the most influential in paid search by her peers and serves as President of the Paid Search Association. She’s a regular columnist for Search Engine Land, hosts the Paid Search Association’s monthly webinar series, and shares insights on her YouTube channel, Google Ads Strategy Hub. Sarah has spoken at BrightonSEO, PPC Hero, and SMX, and regularly contributes to leading industry blogs and podcasts.
Outside of work, she’s a proud mom supporting her three kids in dance, gymnastics, lacrosse, and basketball.