Why Is Google Penalizing My Exact Match Keywords?
Once you’ve spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called “best practices”...
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Adwords Strategies: How to Pick a Winning Ad
Recently, I got into an argument with a respected colleague about how to select a winning ad in Google Adwords. You would think that it’s...
Top 5 “Duh” PPC Techniques
I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last...
Black-Hat PPC: Stealing Trademark Traffic
Black hat: Google needs to act on this scheme fast