Google Gold: What You Need to Know About the Release of Google’s Full Search Quality Rating Guidelines
For the first time, Google has released its Search Quality Rating guidelines and the result is 160 pages of SEO Gold. Here is what you...
About
Marc Purtell is VP of Search Marketing at Direct Focus Online, a full service digital marketing agency that employs hundreds of marketing experts worldwide. He can be contacted at marc.purtell@directfocusonline.com.
Articles
The Impact of Encrypted Google Searches on Online Marketing
The SEO world was abuzz late last week with speculation that Google is on the path to encrypting all search activity (except for ad clicks)....
Best Practices for Measuring SEO Success
An important element in any SEO campaign is the ability to adjust strategy based on actual results. Tracking the right data is essential not only to...
The Value of Local SEO to Small Businesses
SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition,...
Resurrection After a Google Manual Review
Every webmaster’s and SEO professional’s nightmare is seeing a sudden plummet of those hard-earned Google rankings. The chaos that ensues in trying to pinpoint just...