Trend Analysis: How to Understand Your Audience’s Search Behavior
It’s your job to understand how to identify and solve disruptions and changes in user search behavior. Here’s how trend analysis can help your SEO.
About
Kacie Gaudiose is the SEO Content Strategy Lead at Merkle Inc. and she has been in the digital space since 2016. She is responsible for developing SEO content strategies across client teams and building out Merkle’s SEO content offering. Kacie’s favorite part of her job is how strategic problem solving often leads to creative innovation. Constantly innovating, always learning.
Kacie’s background is in the creative space including photography (darkroom & digital), videography, studio art, and graphic design. Her interest in search began with a taste of data science to find patterns in large query data sets that produce data-driven insights. However, Kacie still dabbles in the creative space as a hobby and occasional freelance work.
Articles
Top 10 Tools for Bulletproof SEO Content Strategies
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to use with this guide.
Search Audiences & User Intent: SEO’s Secret Weapon
Here’s how analyzing search queries, intent, and on-site behavior can help you better connect with your target audiences.
SEO UX Play: Information Architecture & Linking Hierarchy
How can SEO shape a powerhouse strategy for UX? Learn how SEO data can provide powerful UX insights to capitalize on.