About

Previously a freelance business writer for more than 10 years, Jennifer specializes in content marketing and social media consulting for Web marketing agency Pole Position Marketing. She also contributes to the company's blog, eMarketing Performance. A self-proclaimed word nerd, Jennifer's favorite escape is historic fiction and anything by J.R.R. Tolkien, preferably in old-fashioned, ink-on-paper form.

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Market Smart in Stormy Times: Market Content

Market Smart in Stormy Times: Market Content

Market Smart in Stormy Times: Market Content

While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times.  “Economies around the world are stalling...

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