About

Previously a freelance business writer for more than 10 years, Jennifer specializes in content marketing and social media consulting for Web marketing agency Pole Position Marketing. She also contributes to the company's blog, eMarketing Performance. A self-proclaimed word nerd, Jennifer's favorite escape is historic fiction and anything by J.R.R. Tolkien, preferably in old-fashioned, ink-on-paper form.

SEO

Market Smart in Stormy Times: Market Content

While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times. “Economies...

Jen Carroll
8/3/2012
222 Reads
38 shares

SEO

Too Bad We Didn’t Write Optimize First

Kudos to Lee Odden of TopRank Online Marketing for beating me and SEO Stoney deGeyter to the punch. If the...

Jen Carroll
6/21/2012
741 Reads
98 shares

Social Media

Think Before You Pay Too Much for Social Media Monitoring

With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would...

Jen Carroll
3/7/2012
2.8K Reads
186 shares

Your Guide to Picking the Right KPIs for Content

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