Why Google’s Spam Problem Is Getting Worse
Why Google’s focus on AI products is weakening traditional spam enforcement and reshaping risk for legitimate publishers and SEOs.
About
SEO Director at The Telegraph with a decade of experience. Unskilled jiu-jitsu guy. Average chess player. Jack of many things.
Articles
So You Want To Paywall?
An evidence-driven look at how paywalls can stabilize revenue, strengthen owned audiences, and reduce long-term dependence on volatile platform traffic.
The Impact AI Is Having On The Marketing Ecosystem
Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys.
How To Make Search Console Work Harder For You
Harry Clarkson-Bennett reveals how to turn Google Search Console’s constraints into enterprise-level SEO advantages through smarter property segmentation.
How Google Discover REALLY Works
Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility.
How And Why Google Rewrites Your Hard-Earned Headlines
You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on.
Are LLM Visibility Trackers Worth It?
Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success?
How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content.