David Iwanow

Global Search & Traffic Manager

Company

Travel Network

Follow Me

Favorite Tools

  • Botify
  • ContentKing
  • DeepCrawl
  • Keywordtool.io
  • MOZ
  • Majestic
  • Semrush
  • Yoast
  • Google Keywords Planner
  • Contently
  • Copyscape
  • Buffer
  • BuzzSumo
  • SharedCount
  • Slideshare
  • Mailchimp
  • Asana
  • Evernote
  • Google docs

About

Starting in 2019 I’m now based back in Amsterdam working for Danone Early Life Nutrition as Global Search & Traffic Manager. I spent a time working with Schibsted Media Group in London as Global SEO Manager, having previously lived in Amsterdam, Netherlands working with the ebay classifieds group as SEO Product Manager.

Articles

You need to cross-check your average CPC estimates when planning an AdWords campaign as using purely the Google KWT may result in a large variance...

  • 5 min read
  • 3.5K Reads

One of the theories I wanted to test was about using Google AdWords inbuilt bidding engine focusing on clicks versus focusing on conversions instead of...

  • 6 min read
  • 5.1K Reads

Google has plans to dominate the search world but you are only welcome if you start paying for your local search traffic!

  • 8 min read
  • 5.2K Reads