Stop Trying To Make GEO Happen
Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead.
About
Carolyn Shelby is the founder of CSHEL Search Strategies, an SEO and AI advisory firm helping organizations succeed in today’s AI-driven search landscape. Active in the industry since 1994 and advising clients independently for nearly two decades, Carolyn blends technical SEO expertise with a deep understanding of how large language models are reshaping visibility and authority online. She has led strategies for globally recognized brands including Disney’s ESPN, Tribune Publishing (Los Angeles Times, Chicago Tribune, NY Daily News, and more), and major nonprofit organizations. In addition to her advisory work, Carolyn collaborates with Yoast SEO, the world’s most widely used WordPress SEO plugin, contributing to its continued innovation and reach. A frequent conference keynote speaker and author, she is known for making complex digital strategies accessible, actionable, and aligned with growth.
Articles
AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content
AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively.
Beyond Keywords: Leveraging Technical SEO To Boost Crawl Efficiency And Visibility
Crawl optimization isn’t optional in 2025. It’s the foundation. Fix crawl traps, JavaScript blocks, and redirect issues to stay competitive in AI-driven search.
Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features
Search engines now surface answers, not just links. This article covers how to structure your WordPress site for better visibility and authority.
How LLMs Interpret Content: How To Structure Information For AI Search
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content.
WordPress SEO Myths Busted: What You Really Need To Know
Let’s debunk common WordPress SEO myths to help you drive better rankings and gain clarity on your SEO strategy.
Is Multiple Domains Pointing to Single Website Good for SEO?
Will redirecting other domains to a primary one be a good idea for SEO? Here’s what you need to know before you make that decision.
How Can I Feature a Temporary Promotion Without Losing My Primary Keyword?
Is it possible to change the featured offer on a page without losing the ranking for a prized keyword? Yes (probably). Learn more here.
Google & Newspapers: Google to Stay on ‘Their’ Side of the Content Line
According to an interview with the Financial Times, Google (NYSE:GOOG) has been considering buying a newspaper or using the charitable arm of the search giant...