About

Brent Chaters is senior manager Marketing Strategy & Analytics at SapientNitro, where he works with multiple Fortune 500 clients where he focuses on establishing ROI and enterprise search.  The opinions expressed are his own and do not necessarily represent the views of Sapient. He is also the author of Mastering Search Analytics from O’Reilly, and is on twitter @BrentChaters.

The Other 80%

The Other 80%

The Other 80%

For a while now it’s been touted that 10% of searches are transactional in nature, while 80% are informational in...