The Next Wave Of Google Algorithm Changes
It sounds like Google’s algorithm is going to change again, and while I don’t believe in chasing the algorithm, I do find the impacts on...
Brent Chaters
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About
Brent Chaters is senior manager Marketing Strategy & Analytics at SapientNitro, where he works with multiple Fortune 500 clients where he focuses on establishing ROI and enterprise search. The opinions expressed are his own and do not necessarily represent the views of Sapient. He is also the author of Mastering Search Analytics from O’Reilly, and is on twitter @BrentChaters.
Articles
The Value of Site Search Data
I challenge you to think of creative ways to start to use your data to make better SEO decisions. Data for search can come from...
A Better Use of Social Signals
Social as a search signal has been very focused on the tweets/pluses/shares of a particular page and how that impacts rankings. Search as a social...
Challenges of Enterprise Search
I have spent the better part of my career dealing with enterprise level issues (both working in one and being an outside consultant). While some...
Mobile App SEO and Opportunities
A Recent infographic from Nielsen that focuses on Social Local and Mobile (SoLoMo) had a few interesting sound bites. One of that jumped out at...
The Other 80%
For a while now it’s been touted that 10% of searches are transactional in nature, while 80% are informational in nature and the remaining 10%...