Will Give Users Control of Privacy Information

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So while Google is reducing the retention of cookie information it gets from users who use its search engine, is giving their users more control of those private information by letting them erase the information after they use the Ask search engines. In a press release issued by today, it was announced that the 4th most visited search engine player will be releasing a new product called AskEraser. AskEraser will let users access to their privacy settings whenever they do a search at’s search portal. Users would have the ability to set parameter settings which could protect their privacy while being online.

Jim Lanzone, CEO said in the Press Release:

AskEraser is a great solution for those looking for an additional level of privacy when they search online. Anonymous user data can be very useful to enhance search products for all users, and we’re committed to being open and transparent about how such information is used. But we also understand that there are some who are interested in new tools that will help protect their privacy further, and we will give them that control on will implement AskEraser  initially to U.S. and U.K. users at the end of this year before implementing it worldwide. This would make the first to have done some action towards protecting the privacy of its users. It would be interesting to note how the other three top search engines would react to this announcement by

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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