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Google Leads the Search Engine Pack Again

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Google Leads the Search Engine Pack Again

comScore just released its search engine analysis results for June and data shows that Google once again is ahead of the pack with 49.5% of the U.S. search market.

Top rivals Yahoo and MSN trails behind with 25.1% and 13.2%, respectively. The data showed that despite maintaining its lead, Google’s share of the search market decreased by 1.2%. Likewise, Yahoo’s share decreased by 1.3% as well.

And who got most of those share? MSN of course, which I’m guessing got a bit of increase in the search market share due to the popularity of the Live Earth concert held a couple of weeks ago and the Live Search Club which was introduced by MSN in June and rewarded users of Live Search, MSN’s search portal.

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In terms of search volumes, Google registered 4.0 billion search queries performed on its search portal. Yahoo and MSN got 2 and 1.1 billion respectively.

I’m predicting that this search trend would continue all through out the year and it would take a lot of effort and major breakthroughs from Yahoo’s side to overtake Google in terms of search market share. 25% percent increase in search market share is not easy to attain.

Let’s see if the search market trend in the coming months continues to change or remain as it is now.

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Arnold Zafra

Arnold Zafra

Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web ... [Read full bio]

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