1. SEJ
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  3. SEO Providing Search & Advertising to Lycos Network has partnered with the LYCOS Network to provide the search results and sponsored listings on Lycos properties. Under the agreement, will provide branded algorithmic search, including Web Search, Image Search, and Zoom Related Search, as well as the Ask Sponsored Listings advertising product across Lycos.

Implications? According to their press statement Lycos is a top 20 U.S. Web property (again, according to the press statement), with more than 6 million monthly unique visitors using Lycos Network Search. Lycos will also be dumping its InSite AdBuyer for Ask Sponsored Listings. If Lycos searches will result in quality clicks, traffic and conversions for customers, the end result would only be a positive for and its growing revenue base. It’s also good branding of the name for those people out there still using Lycos properties.

Of course, the opposite result would backfire for and its growing Ask Sponsored Listings program. Something that and IAC has more than likely done their homework with.

“ has worked very hard to develop one of a kind search technology and search features that help users get the information they want more quickly,” said Jim Lanzone, CEO of “With stiff competition in the marketplace for syndication deals, we are pleased that LYCOS recognized the merits of our search technology and advertising products. This new relationship will enable to broaden its search offering to new users while also increasing the reach of Ask Sponsored Listings inventory.”

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... Providing Search & Advertising to Lycos Network

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