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Ask Jeeves Adds Smart Shopping Search

Ask Jeeves Adds Smart Shopping Search

Ask Jeeves Adds Smart Shopping Search

Ask Jeeves, Inc. today announced the addition of Smart Search(SM) for Products to Ask.com, the latest in a series of “smart” searching tools designed to make it easier and more intuitive to find information online. Just in time for the holiday shopping season, Smart Search for Products supports a variety of shopping categories across multiple stages of the consumer buying cycle.

On average, and compared to other search engines, Ask Jeeves currently receives the highest proportion of “Shopping” category searches, according to a Fall 2003 report from @Plan.

Ask Jeeves’ Smart Search for Products is the result of a comprehensive study of online and offline shopping needs and behaviors commissioned by the Ask Jeeves product team. The study determined that consumers have different information needs at different points of the shopping cycle, including reading reviews, evaluating features, identifying similar items, comparing prices, and finding stores when they’ve decided to make a purchase. Interestingly, research-based information, such as reviews and features, was found to be more important to searchers than price comparisons, which are commonly the default product search result offered by other search sites.

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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