Apple iTunes giftcards and new iPod owners led to a 413% rise in visits at iTunes.com on Christmas Day. Yours truly was an accidental visitor as my 12 year old niece begged me to show her how to download using her iTunes giftcards.
Along the way, I feel compelled to add, I ran into a couple of errors in registration and downloading from the iTunes store. We did, after 30 minutes or so, succeed with the downloads, and I then unleashed my pinned up rage on the Nintendo Wii boxing game.
Hitwise released the iTunes numbers today:
The market share of visits to the iTunes website was up 413 percent on Christmas Day 2006 (December 25, 2006) versus Christmas Day 2005 as new iPod owners flocked to the web to download iTunes.
In addition, the market share of visits to the Apple Store (store.apple.com) showed an increase of 110 percent when comparing Christmas Day 2006 to 2005. The Apple Store was the fourth most visited website in the Hitwise Retail Index on Christmas Day 2006.
“For the third holiday season in a row, the iPod has been the must-have Christmas gift,” said Bill Tancer, general manager of global research at Hitwise. “Competitive offerings have not yet succeeded in capturing the attention of music listeners, and the surge in visits to the Apple Store shows that iPod owners are also engaged in filling and accessorizing their new devices.”