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AOL Shrinks Sites Down to Mobile Browser Size

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AOL Shrinks Sites Down to Mobile Browser Size

AOL Shrinks Sites Down to Mobile Browser Size

AOL has announced the launch of a new mobile web browsing service which automatically adapts web sites to smaller mobile device screens. The new service is part of a group of AOL mobile offerings which include mobile search, shopping search and MapQuest powered maps.

From AOL :

AOL’s new mobile browsing service has been seamlessly integrated into the existing suite of mobile AOL Search services — including Web search, shopping search and local search — to make it easy for consumers to navigate the Web and find anything they need from their mobile device.

The new browsing service also marks the successful expansion of AOL’s alliance with InfoGin Ltd., a pioneer of Web to mobile content adaptation solutions. AOL uses InfoGin’s transcoding and content analysis technologies to extend the ease of desktop search and navigation to wireless devices, bringing a wealth of Web resources to mobile users’ finger tips.

Additionally AOL also announced the results of a mobile user survey conducted with the Associated Press and Pew Research Center.

The results show that mobile phones are becoming so popular that normal phone landlines are becoming obsolete. In my case, I only had a landline in Maryland because the only DSL provider in my area was Verizon, and I needed a local line to have access to Verizon DSL. That of course, is changing :

* 52 percent of adults keep their cell phone turned on all day, everyday
* 40 percent of those aged 18-29 are likely to drop their landline once and for all.
* 30 percent of adults want to search and browse the Web from their cell phone
* 47 percent say that mobile maps and driving directions are a “must have” on the next phone they buy.

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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