An SEO’s Ultimate Post-Penguin Checklist [INFOGRAPHIC]

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An SEO’s Ultimate Post-Penguin Checklist [INFOGRAPHIC]

What backlinks are safe to have after Google’s Penguin update? This question is being asked today by many. And, as Google’s link warnings wouldn’t stop, some people decide to demolish backlinks to their site or even dispose of the “bad” site altogether.

However, radical action only means that one doesn’t have the expertise to do a Penguin-savvy inventory of their site and to dismantle only those links which stand in violation with the new standards. In most cases, this is a better option than starting from scratch.

From the infographic below, you will learn:

  • How to perform a Penguin-savvy backlink audit.
  • How to make sure your on-page SEO meets Google’s quality guidelines.
  • How to detect a negative SEO attack early on.
Aleh Barysevich

Aleh Barysevich

CMO and Co-Founder at Link-Assistant.Com
Aleh Barysevich is CMO and Co-Founder at Link-Assistant.Com, the company that makes SEO PowerSuite (website promotion toolkit) and BuzzBundle (social media software) for bloggers, webmasters... Read Full Bio
Aleh Barysevich
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  • A really nice and comprehensive infographic. Thanks for sharing this Aleh. We definitely have to be careful with backlinks in the future and keep an eye on where and how we spread our content.

  • Fantastic infographic checklist. I think with another Penguin update looming now is the best time to reassess your link building strategy and make sure your link profile appears healthy and natural. Focus on creating quality content and making it as easy as possible for people to share and link to it. This above everything else is the most natural and safe strategy to build authority and obtain relevant natural links.

    • Thank you for stopping by Cameron! I concur – creating great content and making it easy for people to share it should be every site owner’s top priority. Yet it’s important to do the anti-Penguin SEO audit anyway.

  • This infographics is just amazing both from the designer point of view and from the point of view of information contained. Thanks for sharing that with us. I will surely use some tips on my own.

    • Hi Lenny, thank you – I’ll hand over your compliments to Link-Assistant.Com’s design department.

  • jim

    Is it really better to remove site wide links from your own properties completely? Or just change the anchor?

    Isn’t there a risk of a drop in rankings from lost links?

    • Hi Jim, that’s a great question: what should a webmaster do exactly if they detect too many site-wide links?

      I believe removing them is not a great option. In most cases, you should just be aware that the problem exists, i.e. your site does have too many links coming from the same domain or hosted on the same IP.

      What you should do is take it into account for your future link building, and make the link sources as diverse as possible.

      • jim

        That’s what i would think. I think saying “it’s better to remove site wide links” is bad advice. Maybe if the site containing the link is already penalized/de indexed then it might be a good idea, but even then it’s questionable as to whether it would have an effect either way.

        Removing an indexed site wide link could see ranks plummet.

      • Revised the comment and decided I should explain it a bit further. When I said that removing links is not always a great option I meant that it’s not always possible to remove the links. Moreover, you should always evaluate your time and costs and decide whether you should spend your resources on removing your old links or building new ones – with an extra focus on diversity of the link sources.

  • This checklist is very helpful. I will try this to solve problems to one of my websites.

  • Seems legit. Thanks for the post. The internet seems to be awash with these points but never together in logical order.

  • Your information with info-graphics is amazing mate.. Thank you and Will sure do for my website as well.

  • Thanks but what is the ration for the anchor text and what can you do to protect your self for the negative SEO

    • There’s hardly any one-fits-it-all ratio to stick to when it comes to anchor text diversity. You should be using all kind of anchor texts:
      – brand anchors
      – exact-match anchors
      – partial match anchors
      – non-descriptive anchors (e.g. check it out here, read more )

      Also a great way to go is to do some competition research and check out what anchors other webmasters in your niche use.

  • Duplicate content is really more of a Panda trigger than Penguin, but it’s still something you should look out for during an SEO audit. To me, combating Penguin requires a serious and honest look at your link profile. If it’s bad then just get rid of it and replace it with a great quality link. You need to remove and rebuild at the same time.

  • Thank you, that is a great infographic indeed! I wouldn’t use a high ranking competitor website as a model for my on-page SEO, though; the competitor might keep the #1 spot until the next Google algorithm update. These days I try to write content for humans, without worrying about keywords densities, lsi, and the like; if a human reviewer at Google reads my website pages I’d like them to be as useful as possible, rather than please the search engines.

  • Enjoyed reading your article and yes your info-graphic is indeed helpful. Early detection and Anti-Penquin SEO Audit will equal high rankings in the Google World until the next version or updates are developed.

  • What would you say are the best techniques for combating negative seo as I believe this could be a huge problem especially in popular niches?

    Great post though I think I will be referring to this graphic quite a lot with newer sites. It saved me the chore of making my own haha

    • Karl, I think the best strategy is keep working at your links, i.e. consistently building trustworthy link profile.

      • Hi Aleh,

        What do you consider to be a trustworthy link? Something that has less than 100 outgoing links, a little PR and age?

  • Good infographic about the check points that a new (or old) must have checked. Thanks for the info!

  • Really enjoyed your post here. The points are really clearly set out and easy to follow. Some of my sites have taken a hit at the start of September and I’ll definitely need to use your ideas here. Thanks again

  • Some great information here, some of which i didn’t know of. Will definitely make use of this in the future. SEO Powersuite looks like a great tool.

  • Thanks Aleh ! Great ideas and well laid out too. Detecting the problem early , an anti penguin audit, consistent , diverse and natural trustworthy link profile and great unique content that is worthy of being shared.

  • Thanks a lot Alex for this very usefull infographic !

  • Does this update affect the backlinks built natually? Or does it specifically target those things stated in the inforgraphic?

  • Great post ! thanks for this very usefull infographic is indeed helpful.

  • Joe

    Aleh, nice article. Nothing is the same today as it was this time last year with all the Google updates.

    Keep it up

  • Very informative. I’d rather read infographics than read a lenghty post about it. It’s very helpful and you can print it and keep it on your desk to remind about what you can and can’t do with the latest update.

  • Very very helpful infographic. Great idea Aleh. Need to keep working on link.