Amazon is the Most Visited Website on Black Friday

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Now that Black Friday is over and everyone is in the U.S. are probably busy finding the best Cyber Monday deals online, it’s interesting to note which online retailers made it to the top of the charts during Black Friday’s shopping craze. And according to Experian Hitwise data it was none other than Amazon – their second in a row.

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As  this year’s Black Friday traffic to retail websites went up by 9% compared to 2008, Amazon received 13.55% of U.S. visits among the top 500 Retail Websites monitored by Hitwise.  Walmart followed with 11.8% of all visits, followed by getting 5.65%, Best Buy with 4.64% and Sears with 2.95%

Meanwhile, the Apple Store got the largest increase in visits from Thanksgiving Day to Black Friday 2009.  It was actually a 110% increase. Staples on the other hand got a 47% increase while Dell saw a 40%. Amazon which topped the most visited site list only managed to get a 9% increase in traffic.

Looking into the traffic from Black Friday sites, Wal-Mart got most of the referred traffic with a 32% increase this year compared to 2008. Best Buy and Target follow as the second and third to get the most traffic from Black Friday sites.

So, which of these online retail websites do you think would get the most traffic this Cyber Monday?

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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  • Web Templates

    Can’t say I find that surprising. Amazon carries *everything* these days. In fact an Amazon gift cert is on my list this year 😉

  • John Paul Aguiar

    Pretty much every blog I have read the past few days have all said they mainly shop online.

    I dont see any benefit to shopping in a brick n mortar store, unless it’s for clothes.