In an interview conducted at SES 2013 in San Francisco, Amanda DiSilvestro of Higher Visibility discusses the state of guest posting as it relates to SEO.
Amanda is the content queen at Higher Visibility so I began the interview by asking her how she continuously comes up with ideas for new content. Hear her response in the video below:
Here are some key takeaways from the video:
- Amanda comes up with ideas for new content by looking at her favorite blogs and seeing what topics are being written about. She then writes content by taking a different angle on those topics.
- When working with a guest blogger it’s best to have a brief consultation before the content is written. This gives them the chance to ask questions and better craft the blog post for your particular site.
- Amanda is a big believer in the benefits of Google Authorship and recommends using it when writing for your site or guest blogging for another site.
- Amanda believes that the future of content lies in diversifying your portfolio by becoming a frequent contributor to many different sites.
If you have any questions after watching the video, for either myself or Amanda, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from #SESSF 2013.