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Adware is Not Always Spyware

Adware is Not Always Spyware

Adware is Not Always Spyware

What is the difference between Adware & Spyware? Adware is considered a legitmate alternative offered to consumers who do not wish to pay for software. Generally most or all features of the freeware are enabled but you will be viewing sponsored advertisements while the software is being used. The advertisements usually run in a small section of the software interface or as a pop-up ad box on your desktop. When you stop running the software, the ads should disappear.

In many cases, adware is a legitimate revenue source for companies who offer their software free to users. A perfect example of this would be the popular e-mail program, Eudora. You can choose to purchase Eudora or run the software in sponsored mode. In sponsored mode Eudora will display an ad window in the program and up to three sponsored toolbar links. Eudora adware is not malicious; it reportedly doesn’t track your habits or provide information about you to a third party. This type of adware is simply serving up random paid ads within the program. When you quit the program the ads will stop running on your system.

Spyware – Spyware is considered a malicious program and is similar to a Trojan Horse in that users unwittingly install the product when they install something else. A common way to become a victim of spyware is to download certain peer-to-peer file swapping products that are available today. Once installed, the spyware monitors user activity on the Internet and transmits that information in the background to someone else. Spyware can also gather information about e-mail addresses and even passwords and credit card numbers.

Because spyware exists as independent executable programs, they have the capability to monitor your keystrokes, scan files on the hard drive, snoop other applications, such as chat programs or word processors, install other spyware programs, read cookies, change the default home page on the Web browser, while consistently relaying this information back to the spyware author who will either use it for advertising and marketing purposes or sell the information to another party.

Always read the fine print before downloading software – Licensing agreements that accompany software downloads sometimes warn the user that a spyware program will be installed along with the requested software, but the licensing agreements are not always be read completely by users because the notice of a spyware installation is often couched in obtuse, hard-to-read legal disclaimers.

Amit Agarwal is a Desktop Search enthusiast and dedicated blogger – read his personal blog, The Indian Blogger

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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