Search engine marketing intelligence company AdGooroo has started monitoring sites in five western European and two Latin American countries for clients of its SEM Insight product; including Italy, Spain, the Netherlands, France, Germany, Mexico and Brazil.
AdGooroo monitors keyword-based online campaigns and competitive activity on search engines.
- Marketers and their agencies use SEM Insight to monitor a set of user-identified pay per click (PPC) keywords.
- SEM Insight provides access to a detailed list of competitors advertising in those keywords, campaign statistics, ad copy, and more.
- Customers can find competitors’ keywords, improve their ad copy, benchmark their programs against other sites and gain a high degree of strategic insight.
Previously, AdGooroo clients could use SEM Insight to monitor sites based in the US, Canada, the UK, Australia and Japan.
“The addition of major European and Latin American markets dramatically increases the value of our SEM Insight product to international marketers, advertisers and their agencies,” said AdGooroo VP of Sales and Client Services Tom O’Grady. “Today’s advanced search marketing campaigns require the application of sophisticated tools throughout international markets to help advertisers understand key competitive intelligence measures.”