A Widget That Tracks Your (not provided) Search Referral Percentage

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SERPs.com, a dashboard for SEO tools, released a widget at Pubcon to track your (not provided) search referral percentage. Since November 2nd, the average (not provided) token has been 11.52% according to new data provided by SEO dashboard company SERPs.com. The analytics data is from 300+ US focused websites. SERPs.com tracks the daily (not provided) % to show how users sites benchmark against the sample.

Scott Krager, founder of SERPs.com, pointed out the following:

  • This is a 300 website sample, hard numbers from Google Analytics, websites are US targeted
  • The % is calculated by taking the daily number of (not provided) referrals divided by the total google organics for the day.
  • The highest day so far was Nov 17th, at 13.8%, a Thursday
  • There seems to be a definite weekend slowdown trend appearing, just a few % points, but noticeable
  • The roll out of forcing Google SSL clearly began on Oct 31st, maybe even late Oct 30th and seemed pretty widespread by Nov 2nd
  • We don’t yet know if Google has rolled this out completely, the numbers could still go higher

Free Trial

You can try SERPs tools for free for 30 days. For more information visit SERPs.com.

Melissa Fach

Melissa Fach

Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO.... Read Full Bio
Melissa Fach

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  • Shamelle@BetterBloggingWays

    Interesting. I wasn’t aware of this. Looks promising.

    Will check out the 30 day free trial.

  • Jennifer

    (not provided)?

    • bekcy

      i think they can track “not provided”keywords. but it’s not. disappointment!!

  • Idris

    this really looks interesting will surely check it out!!!

  • Jennifer Wong

    Hi Melissa,

    Thanks for sharing this info. We conducted a study to identify the trend of not provided, one year later.

    Here are some key findings:
    – Google “not provided” now accounts for almost 40 percent of referring traffic data from organic search, an increase of 171 percent since originally introduced a year ago.
    – 64 percent of companies analyzed in the study see 30 to 50 percent of their traffic from Google as “not provided”.
    – 81 percent of the companies analyzed in the study see over 30 percent of their traffic from Google as “not provided”.
    – Recognized referring keywords from organic search declined by 49 percent.

    Here is the full study if you’re interested: http://www.optify.net/press-releases/optify-study-googles-not-provided-rises-to-almost-40-of-organic-traffic-for-b2b-sites