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A week worth of treats for SEO geeks

Welcome ot another edition of ‘7 Days of Search and Social‘ – I hope you are well and getting well into another week in the trenches. As is the case with most conferences, things were a bit slow out there as the PubCon effect was in full swing. ut have no fear as they’re always good for an announcement or two (Matt had a few interesting ones). Over the last week he spoke about Cafeine going live, page load speed as a ranking factor and the web rchive block as a spam signal (kinda WTF on that one in this corner)

Anyway, let’s get on with it shall we?


Catching a buzz in the new year

This week it was a stand off between Matt Cutts…and well, Matt Cutts, for the story of the week (for me at least). While news of page load speed being a new ranking signal did pique my interest, methinks that news of Cafeine going live in the new year is more comment worthy for the moment.

Here’s the thing, people are always talking about this ranking change, that indexation level change…which has been more than a little irritating. For the more seasoned among us, there is a long list of major named changes that you’ve already been through; some more influential than others.

This is much more relative to the Big Daddy update which was more about infrastructure than search quality really. With this one, it is best to keep in mind that it is mostly about the processing power.

Think about the new signals such as social search, deeper personalization, crawling upgrades, greater spam detection and the like. Any changes we see that affect actual rankings/referrers is to be seen in the near future; ENALED by the upgrade. Don’t start looking for immediate affects…this one will be long term (Matt posted about it here – and for those that missed it, the original Matt interview on it)


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Talk of the town

SEO Dojo voted #1 Training Community – ok yea, I am gonna toot my own horn on this one, but hey it’s not everyday one gets to see such a passionate response from the gang. Not only did we actually get some free bootie from Lee… but the outpouring in the comments of the original poll were wonderous and humbling – my Dojo geeks rock!
Site speed may soon affect Google rankings – WTF? This is a VERY interesting development that we’ve been talking about over the weekend in the Dojo. Oh, and before peeps go crazy, this really can’t be a heavily weighted signal, so don’t get anal – m’kay? (also on SEL)
Calculating The True SEO Costs Of Major Site Changes – looks at the many problems that can arise from major site changes. While it seems second nature to most SEOs, I can tell you that MANY of the problems I inherit are from clients that lost rankings due to site changes… so it’s always worth highlighting once more.
Rich Snippets: A Golden but Missed Opportunity to Enhance Search Engine Listings – is a post from Paula Allen (via BC) which once more looks at the world of microformats. If you remember, that was our top story last week. Start learning this stuff my friends.. their value continues to grow for a balanced program.
The Disproportionate Value of Deep Links – was an interesting post from Eric Enge which puts forth a hypothesis on the value of deep links. It is an interesting idea that was worth thinking about. If I had to find any flaw, it would be the assertion of using the ‘original PageRank model’. One thing we DO KNOW… is that the current one is a far flung cousin of the original PageRank; much has changed in the last 10 years.
Top tips from PubCon 2009 – yes, it is true that we didn’t talk much about PC this week, but I generally don’t find much from conferences of real interest. That being said, this short round up has some goodies for those that missed it.
Why Some Sites MUST Block Archive.Org –
is a post from Michael that is a must read as I was also kind of taken aback by Matt’s comments. In the end, while still kind of sketchy, they are now saying it is a secondary factor once a spam bot digs deeper. Still, kinda odd…
Using Noarchive to Remove Your Cache; What’s the Impact? – is from (one of my fav white coat SEOs) Richard Baxter who decided to muck about with the NOARCHIVE tag to see what effect it may have on site rankings… Want to know what he found? Then be sure to go read it… hehe…
The most sexy browsers screw your analytics – was from everyone’s favourite mystery man Sebastian X. It seems that both Chrome AND Safari aren’t passing along referrer stirngs… which as U might imagine, can be a nightmare for your analytics (especially as adoption of Chrome rises). Spread the word and help Seb fight the good fight wontcha?
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Search Geek Central

Search Stuff

NY Times and RDF – Science for SEO

Bing Launches Wolfram Alpha Collaboration & Several New Search Features

Google Rich Snippets Coming To Smaller Sites?, Search Engine Roundtable

Launching Facebook Results – Cuil Blog
Multiple-Topic Streaming Results – Cuil Blog


Social Search

Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid

Real-Time Search Makes Move Into Mobile – MediaPost

Taptu and OneRiot Team Up to Offer Realtime Mobile Search – Alt Search Engines

Real Time Search Coming to Mobile – Marketing Pilgrim


Local SEO

Australia’s Google Maps Easter Egg – Search Engine Roundtable

Get a keyword stuffed Google Map listing with a virtual office thrown in for free! – Mike Blumenthal

Protecting Your Brand On The Online Yellow Pages

Google’s New Map Data is REALLY Old – Matt McGee

Generic vs Local TLDs: Some data, some thoughts, and some pretty graphs – Distilled

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Video Recap of Weekly Search Buzz :: November 13, 2009 – Search Engine Roundtable

Interview with Larry Kim WordStream Founder (and Part II) – Small Biz Answers


Cutt’s Corner

Can I use “nofollow” in JavaScript?

Snippets and Titles



How Inaccurate Google’s SITE: Operator Is and How to Fix It Search Engine Journal

Analyzing Short & Long Keywords Using Google Analytics – SEL

Ranking tool round up – Word Stream

Audit your site with the IIS SEO Toolkit – Blog Storm

Using Xenu Link Sleuth to Find Broken Landing Pages – SEOptimise

Rank Tracking across Hundreds of Search Engines: Rank Tracker, Search Engine Journal


SOSG Alerts

The ComicSeeker – is a vertical search for the comic geeks out there!

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Search Patents

/end SOSG session

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David Harry aka the Gypsy

‘7 Days of Search and Social’ is a joint effort from Search Engine Journal and the SEO Training Dojo to bring you the latest in SEO and Social Search news. Each week (on Tuesdays) we’ll be posting the highlights of the most recent (SEO Geeks) newsletter here on Search Engine Journal.

Be sure to grab the SEJ feed for the latest or sign up to the SEO Dojo newsletter to get it straight to your inbox.


Category SEO
David Harry Lead SEO Consultant at Verve Developments

David Harry is the lead SEO at Verve Developments and specializes in SEO audits and forensic analysis. He’s been in ...

A week worth of treats for SEO geeks

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