Editor’s Note: This article was updated Septemeber 2016.
White hat link building is any tactic employed on behalf of a website to acquire backlinks in which the sole motivating factor for the placement of that link is the value target content offers the linking website’s audience.
What does this really mean? You need to have a linkable content to be able to attract natural links to your website.
Though it requires a good content to make your site linkable, you need to understand ways on how you can maximize the value of every asset you’re publishing on your website.
In this post, I’d like to share tips on how to use your linkable content to get more visibility on authority media outlets, absorb social followers from those websites, and get the high-quality backlinks that you desire for your business.
Let’s get started.
Target Media Outlets With High DA and SE Price
I commend Jason Acidre for this tip.
The main reason why you need to use Domain Authority (DA) and SE Price (SEMRush metric) as key metrics for guest blog prospecting is you can expect better results from your content distribution efforts once you start placing your content on websites with high DA and SE Price.
Websites that have high DA and SE Price tend to rank their pages on search results faster than the normal sites. They also have the potential to acquire natural links over time as they had already established their authority in their respective niches. And if you place your guest post on those websites, they will give a boost to your post’s search visibility (i.e. your article can easily rank for long tail keywords) and can passively obtain high-quality backlinks from relevant web places.
Invest in your content by adding visually appealing images/screenshots and videos that will make your post more useful. Think of a good topic/story to write about. It would be better to do first a thorough research of the latest trends in your industry and the type of content that gets a lot of shares/links.
You can check out this post on Orkidork that details the main reasons why a certain content goes viral.
Track Discovered Links of Your Competitor’s Content
Reverse engineering should never just end in grabbing all the past links of your competitors and hopefully gaining the same type of links for your website through linker outreach or content promotion. In fact, you can do a regular reverse engineering on your competitors’ assets to track passive links that they are continuously acquiring every week.
Use Cognitive SEO to track just discovered links of your competitor’s content. Identify if those links are high quality and can give you a substantial amount of referral traffic. Use the following indicators when qualifying those backlinks:
- Domain Authority
- Number of referring domains
- Link velocity
Think of ways on how you can get the same set of backlinks (discovered ones). You can use the same technique your competitor used or use your own link acquisition tactic. Either way, make sure you do this activity on a regular basis to actively pass high-end link juice to your site.
Target The Right Person and Email in Link Building Outreach
The main reason why link builders don’t get responses from their outreach is they don’t really send their emails to the right person. Often, they send emails to email@example.com, firstname.lastname@example.org, or email@example.com and wonder why they get no response from their link prospects.
Isn’t obvious that those emails are generic emails that webmasters may seldom use in their work?
So what is the right thing to do?
Find the right person to contact to from your target website and grab his/her email address. I usually go with this list of prioritization to find the right person:
- The person who manages the website.
- The person that I need to acquire the link. If it is guest blogging, then the person must be the blog manager.
- The person whose email address is available on the site.
Once you identify the right person, then it is now time to get his email address. You might want to check out this comprehensive post by Matthew Barby about ways in finding the targets’ email addresses. There are tons of great tips in that post, so be sure to read it in its entirety.
Use Productivity Tools in Link Prospecting
Link prospecting is one of the most time-consuming activities in link building. From finding several link targets to filtering out the high-quality links, link prospecting consumes almost half of the time spent in the link building process.
That is the main reason why productivity tools are necessary to improve efficiency. Below is a list of Chrome plugin link building tools you can start using now:
Create Linkable Content Assets That Don’t Require High Budget
You don’t need to be a big brand with a thousand dollar budget to produce a linkable asset on your website. What you need is a catchy story of your brand or a trending topic in your industry that is tailored to a specific group of audience.
Using that particular topic, you can create any of the following content pieces:
- Case study. If your brand is serving your customers right, then you may have positive experiences with them. A blog post that details the exact steps you took to help your customer improve their lives is a solid case study that you can publish on your blog.
- Crowdsourced content. Interview an industry influencer with the aim of educating your audience about a specific topic in your niche. You can check out this post on how to get links and shares using crowdsourced content.
- Curated content/List post. Make each of your points in a list post actionable. Answer the “how” question of your topic to make it more actionable for your readers.
Get Good Insights From Your Google Analytics Link Analysis Report
The report will show you what websites are sending you the highest traffic numbers, which can help you improve your guest blogging strategy. You can also identify if those sites bring you conversions. If they do, then they are worth pursuing in your future link building efforts.
To build white hat backlinks is to be natural in link building. Focusing more on your customers and influencers and building a small group of brand followers can help you acquire natural highly valued links to your website.
Featured Image: Deposit Photos
Inpost Images: Take By Author
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!