I’m really enjoying the current period of evolution that organic search and SEO are going through. There have been a lot of changes, but the good news is with each algorithmic update it’s getting easier and easier for people with genuinely good sites to get high organic rankings. This means they are able to attract quite a few visitors through organic search.
You, as an SEO, should be shifting your focus from keyword targeting, page-specific link building etc. to authority building. You probably have already noticed it while searching for things in Google. For example, if Search Engine Journal publishes a new post, that post need a ton of links to rank in the first page of Google as soon as it’s live. I noticed this change after my last post was published here. As soon as it was live, not only was it on the SERPs because it was in Google News, but it also maintained a ranking between 3rd & 4th on Google.com for “Google Authorship”, which is one part of Domain Authority.
Domain Authority is actually an important signal with strong correlation to high organic search rankings. Having a higher Domain Authority than your competitors means that your site is more likely to rank higher in search engines. So, it just makes sense that if you want to give your site’s overall SEO a nice boost, you need to increase the Domain Authority. Now, this isn’t a score that you can increase by working hard. It means, and require,s you to do much more than just create a site, write great content, and sleep.
To help you with the entire process, I’ve crafted an infographic that includes various mediums and ways to improve your site’s Domain Authority.
You should understand that due to it being a relative metric, it tends to fluctuate often. But, if you are consistent with your all round marketing efforts, and not just the SEO side of things, you can consistently increase your site’s Domain Authority.
The infographic below contains a huge number of points, under 5 main categories:
- Site Dependent / On-Site
- Social Media
You can check out the infographic below. You can then read the original post on my blog after you’ve gone through the infographic. The TechTage blog post on increasing Domain Authority includes detailed explanations of the points along with tons of other actionable tips.
This infographic doesn’t advise people to do irrelevant things like posting content frequently to improve Domain Authority.
What it does instead is to take a correlation-based approach to suggest what you should be doing if your goal is to increase the overall authority of your site in the eyes of search engines, to get a natural boost on SERPs – regardless of targeting specific keywords, or using any specific SEO tactics that yield short-term results.
Hope you like the infographic. Let me know if you have any questions by leaving a comment below!
Featured Image: NiroDesign via Depositphotos
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