Claim Now
  1. SEJ
  2.  » 
  3. Tools

5 Useful Yahoo! Pipes to Monitor Your Brand

5 Useful Yahoo! Pipes to Monitor Your Brand

After Yahoo! SiteExplorer and Flickr, Yahoo! Pipes is the third reason why I love Yahoo! so much.

Surprisingly, I come across too many people who have no idea how to use Yahoo! Pipes and what one can do with them.

This post is meant remind us of some huge possibilities behind the tool: here are 5 great Yahoo! Pipes that can be used for brand monitoring for competitive research and reputation management:

Pipe URL Aggregated sites Best feature
Social Media,,,,,,
Search for multiple terms at a time (comma separated)
Conventional & Social Media TrackerNews sites [Google, Yahoo, Live]; Blogs [Google Blog Search, Bloglines, WordPress blog search, Technorati]; Social media [Twitter, Friendfeed, Youtube, Digg, Metafilter, Wired]Set the timeframe
Social Site Submission Watch DogDigg, RedditDomain backlinks from social media sites
Content Keyword RSSDigg, Technorati, Yahoo News, PRWeb, and Google NewsFilters out identical content
Meta Search, Findory, Flickr, Google Blog Search, Google News, Google Search, Icerocket, Live Search, Technorati, Yahoo News, Yahoo SearchFilters out duplicate URLs

Social Media Firehose is a social media search for tracking brand or product mentions on a number of social media sites, including flickr, twitter, friendfeed, digg etc. It allows to filter your search by location and to block any domain or phrases from search.

Social media Firehouse Yahoo Pipe

Conventional & Social Media Tracker combs through multiple blog and social media search engines and also allows you to filter results based on dates published.

Social Site Submission Watch Dog keeps track of your domain submissions to Digg and Reddit.

Social site submission watch dog - Yahoo pipe

Content Keyword RSS aggregates news sources from multiple sites such as Digg, Technorati, Yahoo News, PRWeb, and Google News, compares content, removing same stories and outputting a unique RSS feed and also allowing you to set how many entries the feed can contain.

Continue Reading Below

Meta Search Alerts aggregates search results from a number of sources and ensures all the URLs are unique.


Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!


Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]

Read the Next Article
Read the Next