5 Things SEO Clients Shouldn’t Worry About

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5 Things SEO Clients Shouldn’t Worry About

When you hire an SEO to optimize your website, there is understandably an element of concern for the success of the optimization campaign. SEO isn’t IT, it is active marketing of the website. As such, you need to be intimately involved in the campaign from start to finish. You can never just let the SEO loose and then hope for the best.

At the same time, you can’t expect your SEO to do their job if you are constantly contacting them with yet another “concern”.

Yes, you want your optimization campaign to be a success, but some details are better left to the professionals! As much as some business owners are determined to stress about the success of their optimization campaign, there are several things SEO clients should never worry about.

Push these concerns off your worry plate:

Don’t Worry About Getting #1 Rankings

The SEO’s job is to help your business’ online presence grow. Part of that is getting you top search engine rankings, but that’s just one piece of the puzzle.

There are many areas of a successful online marketing campaign that have little to do with which keyword is ranked where.

 That’s not to say the SEO can neglect rankings altogether, but that is just one tool in the total arsenal that brings success. Rankings alone don’t cut it.

If you’re wondering when you’ll be #1, forget about it! It’s never going to happen. OK, never is a strong word, it certainly can happen and it’s great when it does, but it should not be expected.

Sometimes a powerful #3 ranking can mean more conversions than a #1 spot. Other times, there are sites that simply are just too powerful for you to beat without significantly increasing your time, energy, and finances. That money is probably better spent bringing other keywords to the first page. Having 100 keywords in the top ten is likely far more valuable than a single #1 ranking!

5 Things SEO Clients Shouldn't Have To Worry About

Don’t Worry About Everything Matt Cutts Says

Do you watch Matt Cutts’ videos where he answers questions about Google’s algorithm? We do. And we also know that not everything Matt says is 100% pure truth. Sometimes it is propaganda, sometimes certain pieces of information are left out, and sometimes he chooses his words carefully in order to give the wrong impression.

You can’t blame him, he works for Google. His job is to protect Google’s algorithm, and if he can do that by steering people away from strategies that shouldn’t—but do—work, he’ll do that. If he says that X is the best strategy, he may be right in a perfect world, but we all know that X doesn’t produce the same effects as Y.

Cutts definitely does provide a valuable resource, but take what he says with a grain of salt and don’t bug your SEO about everything he says. Trust your SEO to sort it out.

Don’t Worry About Interacting on Every Social Platform

There are thousands of social networks. A few are far more valuable than most and some come while others go. Do you have to interact on every platform for your social efforts to succeed? Not even close. In fact, there may be only one or two platforms that hold any value for you.

Work with your SEO to determine which social platforms are best for your business, but don’t expect them to jump on every new bandwagon, especially one that is unproven and doesn’t immediately show a clear value. Let other people spend their time building these networks, develop a strategy, and only as you have time and budget get involved.

Don’t Worry About Panda/Penguin Updates

You should never have to be concerned about the next Panda or Penguin (or whatever they want to call the next major algorithm change) update. Your SEOs should be far enough ahead of Google to be Panda and Penguin proof before those updates were ever spoken of.

Remember what I said about Matt Cutts? Well, if SEOs are paying attention they’ll know what Google is working toward, even if it isn’t fully true at the time Cutts says it is. That means your SEO’s strategies should be the kind that are developed for algorithm changes that haven’t happened yet. They need to be looking years down the road to determine how to ensure your site weathers any storm that Google can throw at us.

If you have been negatively impacted by these updates, it might be time to find a new SEO, one that can stay ahead and not charge you to fix what they broke.

Don’t Worry About Emails From Other “SEOs” Claiming Your Site Isn’t Optimized

Guess what? Your site will never be perfectly optimized. There are always keywords to optimize, architecture to fix, links to get, blog posts to write and to socialize. Someone will always be able to find fault with the optimization of your site.

But almost all of those “SEOs” who send emails telling you they could not find your site on Google because it’s not optimized have never even looked at your site. If they had, then I would not be getting them too! Why would an SEO company tell another SEO company they can SEO their site for them? They wouldn’t.

Those emails are nothing more than spam being sent to anyone and everyone they can find. Which begs the question, if they can’t find you because your optimization is so bad, how did they find you to send that email?

If you find yourself worrying that your SEO isn’t doing what he or she needs to do, you might be right…because they are spending too much time trying to keep you from interfering with questions and concerns.

If you did your due diligence before hiring your SEO, then at the very least trust yourself. Your SEO has it covered. And you have five less things to worry about!


Image Credits

Featured Image: Ollyy via Shutterstock
Image #1: morrison via Shutterstock

Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!, and President of Pole Position Marketing, a leading web presence optimization firm... Read Full Bio
Stoney G deGeyter
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  • Peter

    I completely agree with this post, I feel like all SEO clients have to worry about is their own business. The SEO companies know what they are doing so we do not need to stress over nothing.

    • Stoney deGeyter

      Right? I want my client’s to succeed, which, as the SEO, means I want them focused on that success. They can’t do it if they are constantly questioning everything we SEOs do!

  • Alex Morris

    All true, of course, and you can never tell if you’re SEO work will send your site up the rankings. You just have to work hard, work around your niche, and benefit from the gains you make. Plus, don’t plague Matt Cutts with endless questions and fly into a panic about Google’s updates. It seems to be obligatory to have a meltdown the moment a new Panda/Penguin turns up.

    • Stoney deGeyter

      There certainly are no guarantees in SEO. We can only do good SEO, the rest is up to the search engines!

  • Sanjay Singh

    So true about social media interaction. Many a time I received mails form other SEOs about promotion of my site on social media platform. They promise thousands of likes and followers but I know it well that they all are fake. So I don’t give a damn at all. Moreover, My website audience is very specific and I am quite sure that I can hardly found that audience on facebook or twitter. So I avoid social media and give the saved time and efforts to seo.

    • Stoney deGeyter

      I always love the emails from other SEOs telling me they can’t find me on Google and how they can help. Obviously they are not paying attention!

  • Brad Travers

    Great write-up. I try to educate my SEO clients right from the start that actual traffic and ROI is more important than focusing on a particular ranking spot for a specific keyword. It’s just a shift in mindset from what they think SEO is all about. Cheers!

    • Stoney deGeyter

      Yup. ROI is the ONLY thing clients should worry about with their SEO.

  • Tim Dugan

    I love this post. As SEOs, many of us are in constant, 24/7 paranoia/stress about creating and maintaining ranks for every single target term for our clients. We can only do our best to offer quality, up-to-date, white-hate SEO and not worry about things like ‘Hi, I noticed your site is poorly optimized’ emails to our clients from complete strangers. Great post, thanks Stoney.

  • Tracey

    If I had a dollar for questions such as ‘how many hits did we get this week?’ or something about yet another social media platform – ‘don’t we need to be on FourSquare?!’, I could retire. Sure, you can be on FourSquare if you REALLY think a lot of people are going to ‘check in’ at your manufacturing plant.

    If a client doesn’t listen to or didn’t hear what you’ve offered to do for them, they’re going to continue to interrupt the process with irrelevant requests that take time away from what you’re actively doing for them. Having that honest discussion about there being NO guarantees or expectations for “being #1” up front and OFTEN will circumvent a lot of the hooey.

    I always enjoy your articles, Stoney.

    • Stoney deGeyter

      Thanks Tracey! The best clients are those that listen. They don’t always have to do what we want, but if they just listen and try to understand, that solves a lot of potential problems later.

  • Jill Caren

    This may just be one of the best posts ever written – now if only clients would really believe it all then things would be beautiful! 🙂

    • Stoney deGeyter

      Ha! Thanks Jill. If only! 😉

  • Gay Aida Dumaguing

    All hail Stoney! You’re right!There are some clients that trust the people from the forum more than me. They interviewed me, they get to know me, but they trust the unknown people from the forum more. There are a lot of things that they should not think about, but yeah these are the top 5

    • Stoney deGeyter

      Isn’t that funny? They hire you but question you about everything based on what somebody they didn’t hire said. I get seeking a second opinion on some things but at some point, you just got to trust your team!

  • John Lincoln

    Totally agree you shouldnt worry about these things. Heck, dont worry about anything. But in some cases you do need to address this stuff… It’ is just nice when the client isnt worried too much.

    • Stoney deGeyter

      I tell my wife she is on the pay-per-worry plan. 🙂 I think some clients are exactly the same. Worrying never seems to help though.

  • Peter

    If the SEO emailing you about how badly optimized your site happens to be is so good himself, why is he resorting to email spam and not just sifting through all the clients who find him in search?