5 Add-ons That Turn Firefox Into a Suped-up SEO Machine

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For an SEO having a powerful toolset at your fingertips is the key to being efficient and effective.

Whether you’re running an audit on a potential client’s website, analyzing the competition in a new niche or taking a close look at a particular website’s strategy/tactics, you want speed, accuracy and, overall, efficiency on your side.

It all starts with your browser.

For what it’s worth, Google Chrome is pretty quick – and it has some decent built-in tools for developers/SEOs. Still, they just haven’t come close to the level of customization Firefox allows. I’m not going to mention that other browser.

In my day-to-day SEO work there are a handful of add-ons for Firefox that I can’t live without – or, I could probably live without them, but I’d be pretty cranky if I had to (and way less efficient). These add-ons turn a stock Firefox installation into a no joke, bad ass SEO analysis machine.

1) SEOMoz Toolbar

This handy toolbar released by Rand & Co. displays several metrics for the page/website you’re currently viewing. It also links directly to the SEOmoz toolset (which I use daily) via a drop-down menu.

Metrics Displayed:

  • mozRank of current page
  • mozTrust of current page*
  • mozRank of current domain*
  • mozTrust of current domain*
  • PageRank of current page
  • # of “juice passing” links according to Linkscape

* only available to PRO members

While mozRank and mozTrust aren’t perfect metrics, they do give us clues as to what pages/domains are most powerful and trusted. You’ll notice right away that mozRank and PageRank (both displayed in thie SEOmoz Toolbar) don’t always match-up. In some cases the discrepancy is massive – and this is telling us something.

In the image above you can see that the mozRank for the page I’m viewing is 5.04 (not too shabby) while the PageRank is n/a. This is a clear sign that the page has been penalized by Google – and indeed, in this case the page I’m viewing is a “links” page loaded with off-topic SPAMMY links.

This perhaps unintended use of the SEOmoz Toolbar is a great way to quickly evaluate a page/website to determine whether it’s been penalized.

And if you’re a fan of the SEOmoz toolset this toolbar allows you quick access.

2) SEOBook Toolbar

Aaron Wall’s toolbar is packed with nifty tools and metrics – many of them aggregating data from 3rd parties.

Metrics Displayed:

  • PageRank of page
  • Yahoo! backlinks for domain
  • Yahoo! backlinks for page
  • Majestic SEO backlinks for domain
  • DMOZ Directory backlinks
  • Yahoo! Directory backlinks
  • BOTW Directory backlinks
  • Archive.org site age
  • Compete.com unique visitors/month
  • SEMRush traffic estimate

And that doesn’t even touch on the tools available through this toolbar. There’s a lot here. A LOT. I won’t try to list them in this post – it would take less time for you to download/install the toolbar and find out for yourself. And I recommend you do that right now if you haven’t already.

3) SEOBook Rank Checker

The SEOBook Rank Checker is another Firefox add-on from Aaron Wall and his team. It was created for one basic purpose: to check rankings (go figure!).

It also allows you to check bulk rankings for a domain – and very easily. Simply click the Rank Checker icon in the lower right of your Firefox window, click “Add Multiple Keywords,” specify the domain, drop a list of keywords in (from a spreadsheet or elsewhere), click the Start button and go get some more coffee.

This tool checks rankings at Google, Yahoo! and Live for the keywords/domain you specify. It also allows you to export the results to a CSV file – awesome for you spreadsheet junkies.

Here’s a killer use for this tool:

  • Pull up your organic keyword referrals in whatever analytics platform you’re using
  • Export 100 at a time to Excel/CSV
  • Drop them into the Rank Checker multiple keyword function to check where you rank for those keywords
  • Bang – you just generated a list of your long tail phrases and where you rank for each
  • Take a closer look at the phrases for which you’re ranking on the 2nd/3rd page of results for. These are opportunites to A) refine your on-page optimization to better target these relevant long tail phrases and 2) create new content targeting these phrases.

4) Firebug

Firebug was built for developers, but what makes a developer’s life easier usually fits pretty well into the SEO’s toolbelt.

There’s a lot of functionality here to dive into the code and back end functionality of a website.

A few of the SEO-related tasks/tools Firebug offers:

  • Network Monitoring – check page load times and discover why your pages aren’t loading quickly (a slow-loading page can impede search crawlers)
  • Examine HTTP Headers – determine server type, response codes (uncover cloaking tactics, redirects, etc)
  • Inspect Elements – right mouse click on any visible HTML element on a page, choose “inspect element” and Firebug jumps you directly to the tag for that element in the source code (awesome for quickly evluating on-page SEO and links)

There are probably tons of SEO applications fore Firebug that I’m not touching on – if you know of more, please let us know in the comments.

5) Social Media for Firefox

This excellent add-on from the folks at 97th Floor is geared for social media enthusiasts.

They say it best in their description:

“The tool is the the ultimate time saver to building powerful social media accounts. One of the secrets of top Diggers, Stumblers, Navigators etc… is being the first to submit stories already becoming popular on other social news sites.”

The role of social media in SEO is clear – get your content to go viral on a social network and you’re bound to 1) get loads of traffic and 2) build lots of links. Since links = rankings, social media marketing is definitely a powerful SEO tactic. Just ask Matt Inman.

Social Media for Firefox can either manually (with a single click) or automatically tell you how many Diggs/Stumbles/Reddits/Delicious Bookmarks/Sphinns/etc a page of content has received so far. This is incredibly useful for either 1) jumping first on a killer piece of content (which boosts your social media profile) or 2) evaluating successful viral content.

This tool also works in your favor while browsing Digg/Reddit/Delicious/etc by inserting icons for other social news sites with the number of submissions – so you can find content that has been dugg heavily but hasn’t been submitted to Reddit (another way to boost your social media profile).

What Firefox add-ons do you use for SEO? What did I miss? Let us know below!

This guest post written by Mike Tekula of Unstuck Digital – an Internet Marketing agency that provides SEO Consulting and other custom-tailored services.

Mike Tekula
Mike Tekula helps small businesses leverage the web, and search engines, to grow.
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  • Google Adwords Expert

    I love the SEOMoz toolbar! Why isn’t there such a tool for chrome..

  • Clinton Hailey

    Great post. I use SEObook Toolbar & Rank Checker for Firefox. It saves a lot of time having a powerful toolset right on your browser. I would also like to try SEOmoz for the mozTrust & mozRank features.

    If you’re new to SEO or a professional, I’d recommend giving these tools a try.

  • Mike Tekula

    It’s pretty nifty – I think my favorite use is quickly identifying penalized pages.

    We’ll eventually see add-ons for Chrome. But for now the tools and the developer community are behind Firefox – which makes it a no-brainer for SEO’s and developers in my opinion.

  • Mike Tekula

    @Clinton The SEOBook Toolbar in cominbation with Rank Checker is a powerful toolset in itself.

    I recommend taking mozTrust & mozRank with a great big grain of salt. They’re not exactly actionable metrics, but they do give us another way to investigate pages/links. Linkscape itself is pretty useful – as well as several other SEOmoz Tools – so I recommend their toolset heavily.

  • Mike Tekula

    Sheesh, that should be “combination” – can you tell I’m a little groggy this morning? 🙂

  • Charlie Ellis

    social media for firefox kicks ass. SEO Quake doesn’t make the list???

  • Robert Enriquez

    SEO quake should make the list!

  • Mike Tekula

    @Charlie & Robert SEO Quake is definitely a useful add-on as well – and it does cover ground that these others don’t (such as index size). But this post was running on long as it was! 🙂

  • Wes McDermott

    What no SEO for Firefox either? That should be here without a doubt.

  • Chris Bennett

    Thanks for the mention of Social media for firefox, it also now includes Twitter and Bit.ly, http://www.97thfloor.com/blog/social-media-for-firefox-adds-bitly-this-is-really-cool/

  • Headstones

    Thank you for sharing this amazing list of add ons. I will check them out.

  • hosting guy

    Nice informative list, you make my job really easy. These add-ons seems very useful, thanks a lot.

  • Itsme

    Thanks Mike. I have 3 of them but would definitely try social media for firefox. In fact I was looking for such tool. You made a great help.

  • shelly

    not directly on SEO but still a good productivity machine is using the New Tab King extension (http://www.newtabking.com). It puts your most used sites after each CTRL+T

  • SEODr

    Agree with above comments Quake should be on the list here. Not tried the MOZ bar but as a Pro member should really give it a go. Has anyone tried running all these in Firefox at the same time…is it just too slow?

  • Confronta ADSL

    Oh my! This is very very very informative and useful. Thank you 🙂

  • Chris

    All these tools are great… though I use SEO Quake more than anything. SEO for Firefox is also very handy.

  • Mike Tekula

    To all: I deeply apologize for not including SEO Quake on this list. I didn’t mean nothin by it, honest! It’s a great tool!

  • Winooski

    I appreciate that it sounds as though the phrase should be spelled “suped-up”, but it’s really “souped up”:


  • Tom Duong

    I love the Firebug plugin! Although I’m not a programmer or developer, I find it quite useful as a blogger/website owner. It’s easier to customize the CSS stylesheets with this plugin.

  • Mike Tekula

    @Winooski Well, don’t I have egg on my face…

    @Tom I do a lot of development work myself and Firebug is freakin amazing for the purpose you mention – the ability to edit CSS in real time literally shaves hours off projects.

  • Brian Hancock

    Yet another vote for SEO Quake, it really is the best SEO Toolbar out there IMO. Someone mentioned a toolbar for Chrome – unfortunately Chrome doesn’t support toolbars. If it wasn’t for that issue and a few other pesky issues like no view selection source, Chrome would be my FT browser of choice.

  • udenchi

    I use Seomoz Rank Checker, SEObook toolbar. They have eased my life.

  • Mike Tekula

    @Brian Yeah all the votes for SEO Quake have me realizing I need to take a much closer look at that tool.

    The “Inspect Element” feature in Chrome is pretty nifty (when it works) – and they’re going to be rolling out add-on support in the future. How extensive that will be is yet to be seen. It is a very fast and usable browser though.

  • Asaf Bendor

    Is the Seoquake isn’t good as the one’s in that list?

  • The Mules

    Taking nothing away from the majority of the other tools mentioned, we also like the low overhead of Quirk Search Status.

    QSS offers features (highlight nofollows) that place minimal strain on casual Firefox browing while providing immediate visual feedback. There are also a fair number of on-demand quick hits to archive.org, whos, and other common tools among several of these add-ons.

    While it’s not directly SEO, the Yslow add-on for Firefox can also be useful in the era of “user experience” and will put numbers on guesses.

    It’s been said Mules are impatient, but humans may also find a page that takes “30 seconds to load” may, in fact, be taking 5.8 seconds.

  • abilitydesigns

    i second the vote for QSS cuz’ Quirk Search status shows MozRank even if you are NOT seomoz pro member!

    SEObook toolbar
    Seo for firefox
    Rank checker by Aaron

    I also like the Shareholic addon for FF – timesaver for SMO

    Nice in-depth article Mike.


  • Doug

    Great list. I’m surprised more people don’t use the Alexa Sparky add-on.

  • vishal sharma

    great post!!!!!!!!!!!!!!1
    I was using seo quake but continuously developments tools giving the new way of doing stuff,getting so easy to check all .

  • ladybird

    You can also try http://www.estimix.com – a free tool that provides a nice summary of the website performance.The estimation provided by estimix is the result of a complex analysis based on factors like: the age of the website, the demographic structure of the traffic, the countries where the website is popular and sources of the traffic.