4 Ways to Hide Content From Google : And Google’s Reaction

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Barry stumbled across a thread over at the Google Webmster Help Group and simplified all of the information from the thread in an easy to follow post at Search Engine Roundtable.

  • JavaScript-Only Navigation: This tactic does not fool or confuse search engines, so it likely won’t hurt you in your rankings but from an “accessibility perspective.”
  • CSS-Enhanced Navigation: As long as you do not have “intent to deceive search engines,” then you should be fine. On the accessibility front, it is a win-win, “since it degrades gracefully as JavaScript and CSS support are removed.”
  • Hidden Links via Positioning/Color, for Design/Accessibility: This method can bring you “dangerously close to a grey area.” Don’t use this method.
  • Hidden Links with No Mention of Accessibility or User Value: These links are only intended for bots to see as attempt to deceive search engines. [Meaning it’s going to get you banned or in big trouble with Google]


This is a basic take-away, Barry’s post goes more in-depth.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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