1. SEJ
  2.  » 
  3. SEO

4 Ways to Hide Content From Google : And Google’s Reaction

4 Ways to Hide Content From Google : And Google’s Reaction

Barry stumbled across a thread over at the Google Webmster Help Group and simplified all of the information from the thread in an easy to follow post at Search Engine Roundtable.

  • JavaScript-Only Navigation: This tactic does not fool or confuse search engines, so it likely won’t hurt you in your rankings but from an “accessibility perspective.”
  • CSS-Enhanced Navigation: As long as you do not have “intent to deceive search engines,” then you should be fine. On the accessibility front, it is a win-win, “since it degrades gracefully as JavaScript and CSS support are removed.”
  • Hidden Links via Positioning/Color, for Design/Accessibility: This method can bring you “dangerously close to a grey area.” Don’t use this method.
  • Hidden Links with No Mention of Accessibility or User Value: These links are only intended for bots to see as attempt to deceive search engines. [Meaning it’s going to get you banned or in big trouble with Google]

This is a basic take-away, Barry’s post goes more in-depth.

Category SEO

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
By clicking the "SUBSCRIBE" button, I agree and accept the content agreement and privacy policy of Search Engine Journal.

Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

Read the Next Article
Read the Next