3 Critical Aspects of Running a Blog: Pubcon Presentation by Melissa Fach

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Below is my presentation for Pubcon Vegas 2012. In it I discussed creating blog goals, finding and keeping writers, and content creation tips. Some key points to take away that were spoken, but not in the presentation:


  • All blogs should have defined goals
  • Create goals that are attainable
  • Plan ahead on how you will meet these goals
  • The unified goals of everyone involved will determine which writers are chosen, which posts are published and also give you a direction for growth.


  • Great guest writers are a gift and they are doing you a favor.
  • Most writers work, have families, and have many other things to do. Truly appreciate their time.
  • Become invested in who they are, because they are investing in you.
  • Support them in anyway you can.
  • Their time and effort deserves respect and appreciation.
  • You are the authority, but be friendly and understanding.
  • Don’t feel bad being choosy. If the writer doesn’t meet the blog’s goals, they are a “no”!
  • Always ask: Will their article be helpful to our audiences?
  • Does the quality of writing meet your goals?
  • It is never a good idea to talk down to writers, the word will spread.

Two of tools I use to keep organized are mentioned as well.

Melissa Fach

Melissa Fach

Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO. She specializes is the Psychology behind blogging and content marketing. Melissa is also an associate on the Community team at Moz, an associate and writer at CopyPress and an editor at Authority Labs. She is a self-proclaimed Star Wars and Internet geek and volunteers with big cats at BigCatHabitat.org.
Melissa Fach

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  • http://www.topseotoolbox.com Ruben Couto

    Very well organized ideas! Excelent presentation.

  • http://toeicpractice.com/simulation/ Tom

    Great list, I believe the first section with having clear goals and objective is crucial. Without it there is no since of direction which makes it harder to keep going consistently. Wish I could see the presentation! Video?

  • http://www.brickmarketing.com/seo-training-workshops Nick Stamoulis

    “Don’t feel bad being choosy. If the writer doesn’t meet the blog’s goals, they are a “no”!”

    I think that’s a very good piece of advice. Just because someone offers to write for your blog that doesn’t mean you have to accept them as a writer. Nor do you have to talk every piece of content that comes your way after an open call for submissions. This is still your blog and your brand is on the line.

  • diane

    Great advice that I, as a blogger for the interior design industry, appreciate. We are offering a service you are unable to provide yourself so treat us with the same dignity you would any client. After all, we both hope that my words increase your visibility and, ultimately, your sales. Remember, we are in this together and GOOD writers really do not come a dime a dozen.

  • Jeanette

    Great information. Thanks Melissa. A question regarding authorship: given the blog has an authorship of its own (using blog or brand name) – how can one article be aligned to two authors (blog and guest blogger)? Any hints?