2011 SEO and Social Media Checklist

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In addition to focusing on increasing last minute holiday sales, now is the time to make sure everything is in place to make 2011 a great year for your site and business.

We should all check our sites for errors and be focused on SEO and Social Media all year long but not everyone has the time or knowledge to do everything they should.  If you are one of the offenders, now is the time to make it up to your neglected website.  Go through the checklist below and make sure you have everything in place to start 2011 off right.

An old Chinese Proverb says

The best time to plant a tree was 20 years ago. The next best time is now.”

That kinda says it all!  Now on to the checklist:


  • Make sure all your “Local/Places/Maps” listings are set up and claimed
  • Review your On-Page Optimization and make sure it’s all complete
  • Make sure you have a content addition strategy in place
  • Make sure your product feeds are all submitted
  • Make sure your keyword research done (for now) with plan to check often for new keywords


  • Review your Newsletter/Follow Up Series and make sure it’s current and compelling (create one if you don’t have one yet)
  • Make sure web stats/analytics are installed and configured
  • Check site for broken links (and fix them!)
  • Review/update text (make sure nothing it outdated or old info)
  • Test order links
  • Review order process for user-friendliness
  • Update photos
  • Create a plan to keep site fresh and updated
  • Make sure you have a plan in place to review web stats regularly

General Marketing:

  • Put a plan in place to run split tests on marketing campaigns and landing pages
  • Review results from previous split tests and see what you learned from it
  • Put a plan in place to syndicate articles


  • Create a plan to post regularly
  • Make sure you Blog is properly configured with the latest and best plugins
  • Make sure you are submitting your RSS Feed
  • Make sure you have a good strategy for using Keywords/Tagging/Categorizing on posts
  • Make sure your Blog is properly connected to your various social media sites


  • Make sure your custom background done and compelling
  • Take some time to be sure your goals and objectives outlined (you’ll get more out of Twitter if you know what you are doing and why)
  • Create a plan to build followers
  • Review how often you are tweeting and what tweets you are getting results from – you’ll need to fine-tune your Twitter campaign as you go


  • Take some time to be sure your goals and objectives outlined (you’ll get more out of Facebook if you know what you are doing and why)
  • Set up a strong personal profile
  • Set up KILLER Fan Page with FBML Tabs and special features (like offering a discount after someone clicks the LIKE button to become a Fan)
  • Create an action plan to increase Fans and promote page
  • Make sure your FB badge is placed on your site and you are linking from sig line in emails etc.
  • Create an action plan to network and engage friends/fans
  • Create an action plan to keep content updated


  • Make sure your profile is set up and complete
  • Request endorsements
  • Participate in Questions and discussions
  • Connect your profile to your other social media accounts

Other social media sites:

  • Find other relevant industry social media sites
  • Create your profile and create action plan to participate
  • Consider a video strategy with YouTube

Holiday Marketing:

  • Outlined all holidays and action plan for holiday promotions (I know it seems early but holidays sneak up on your, at least outline a rough action plan for the year and assign deadlines in advance of each holiday to get work done and campaigns in place)


  • Review results and adjust bids
  • Add new keywords
  • Split test ad copy
  • Split test landing pages

Feel free to share your questions/comments and tips from your own checklist.

Get planting those trees people!

Jennifer Horowitz

Jennifer Horowitz

Jennifer Horowitz is the Director of Marketing for www.EcomBuffet.com – a full service SEO, Web Design & Development and Social Media Firm. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has been published in many SEO and marketing publications. Jennifer Horowitz is the author of Twitter Quickstart Success Training System, Blogging For Dollars, Optimization Step By Step: 2010 and more. You can follow Jennifer on Twitter at @ecombuffet. For more information on SEO, Twitter training or killer Facebook Fan Pages, contact Jennifer at jennifer@ecombuffet.com.
Jennifer Horowitz

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  • Design Blog

    Thanks for the Tips and list of various information. For me Keyword is the problem, sometimes my mistaken i given good words – that post got viral.. have to study more deep.
    Only Good content is not enough, !!
    Happy xmas

  • http://twitter.com/kristypage Kristin

    Thanks for the list! It’s great!

  • http://twitter.com/kristypage Kristin

    Thanks for the list! It’s great!

  • http://www.highervisibility.com/social-media-marketing/ Scott

    These are a good set of items to work on and doing a better job of next year! Very good post!

  • http://www.blogdefined.com/ Pankaj Gupta

    Saved in MS Word and will follow it. Thanks for sharing.

  • Bsburns

    These steps are certainly needed to help improve online visibility. The online competition for business gets harder and harder and the steps you included cover all the necessary requirements needed to out place and out shine the others

  • Bsburns

    These steps are certainly needed to help improve online visibility. The online competition for business gets harder and harder and the steps you included cover all the necessary requirements needed to out place and out shine the others

  • http://www.epicmarketingstudio.com/ Chris

    Great post, very very helpful checklist! Sadly it takes many companies an entire year to go through each point you’ve listed and check them off. But you need to start somewhere right?

  • AK

    Whoa!!! Thank you so much for this Jennifer, you are marketing Rock Star!

  • http://www.annonline.com/rajasthan-tour/index.html Rajasthan Tours

    Pretty nice article. I just came across your website and loved to say that I have really enjoyed reading your opinions. In any caseI’ll be coming back and I hope you post again soon.

  • http://www.100webhosting.com Jasmine

    This is a really good checklist. It’s a little long but I guess it’s well worth it to go through one by one and make sure everything is done properly to start 2011!

  • http://www.cygnismedia.com/ Facebook Applications

    well well well you got a huge and interesting check list..

  • Steven Brier

    I owe you 50% of all future earnings by getting organized all from my list

    • Steven Brier

      from your list I meant

  • http://www.aws.net Lucy

    I love how this list makes me feel super organised already! Thanks – will get cracking in the New Year

  • http://twitter.com/pippasweb Pippa Haines

    I had already started work on my site, and making plans for the new year, now this post has just made my to do list a whole lot longer. Thanks 🙂

  • http://www.onlinemedia.cl Posicionamiento Web

    Excelente…Gracias !!!

  • http://joomlawebdevelopments.info Ayushi

    great list nice explanation thanks for sharing this it is more helpful to all keep posting great stuff

  • Anonymous

    Right on the mark!

  • http://twitter.com/embauchemaroc EmbaucheMaroc


  • http://twitter.com/embauchemaroc EmbaucheMaroc

    thank’s for your suggestions 🙂

  • http://www.espow.com/wholesale-pcmcia-express-usb-3-0-2-port.html usb 3.0 expresscard adapter

    What a great list it is! Definitely will give it a try!

  • http://www.fredrikahlen.se/ Fredrik Åhlén

    Great list. I will use some of the tips on my own “to do”.

  • http://www.qdigitalstudio.com Susan / Q Digital Studio

    Thanks! I love lists 🙂

  • Anonymous

    It takes a lot of companies a year to go through each point and check list. But you have to start somewhere right.

    Motorcycle Parts

  • http://www.privatesantorinitours.com Tour Santorini

    Pinterest is another new social site. You can use it to get do-follow backlinks.